Shoppers in Their 60s Can’t Get Enough of This Black Rice Eye Cream — and It’s on Sale for Under $8

Updated Mar 25, 2025 10:14 am ET


Happy woman applying face cream in the morning after washing her hair and doing her beauty routine.

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While we can’t time travel back to our younger years, we can invest in a good anti-wrinkle cream to keep our skin feeling smooth and ageless. This HaruHaru Wonder Black Rice Bakuchiol Eye Cream works wonders on the under-eye area, helping to reduce wrinkles, fine lines, dark circles and hyperpigmentation. Plus, it’s 47% off during Amazon’s Big Spring Sale!

The secret to this HaruHaru black rice eye cream is literally in the name — black rice. It’s made into a fermented extract that restores elasticity, softens your skin and helps reduce the appearance of fine lines. The formula is also vegan and cruelty free.

Along with black rice, this cream has collagen and bamboo extract to hydrate dry areas under your eyes. And those dark circles that give off that “I’m awake, but still super tired” look? You can expect them to be minimized as well after applying this cream.

This HaruHaru eye cream is a go-to for Amazon users with mature and sensitive skin. One reviewer calls it “nourishing and effective” and “perfect for delicate under-eye skin,” while another says they’re “sold for life on this eye cream.”

“I’m turning 70 years old this spring. I have fine lines around my eyes and lips…[and] I wanted something fairly natural that I could use at home and traveling,” says one reviewer. “In three days, I noticed a difference. I asked my partner what he thought and he said the lines were definitely decreased. I’m skin-sensitive and this cream doesn’t irritate or burn my eye or lip areas at all. Now, we’re both using it.”

So, if you’re looking to smooth over imperfections, wrinkles and dark circles, add this HaruHaru Wonder Black Rice Bakuchiol Eye Cream to your cart while it’s on sale!

Lauryn Jiles

Lauryn Jiles

Author McClatchy Commerce

Lauryn Jiles is a Content Commerce Assistant at McClatchy. She is based in South Carolina and graduated from the University of South Carolina with a bachelor’s degree in Journalism. Lauryn has written for numerous brands and is well-versed in the fashion, beauty, health, and lifestyle verticals. She enjoys yoga, coffee, fashion museums, sushi, and traveling.

Kayleigh Drake

Kayleigh Drake

Editor McClatchy Commerce

Kayleigh Drake is a Commerce Content Editor at McClatchy. She’s based in Birmingham, Alabama, and holds a bachelor’s degree in communications from the University of Alabama at Birmingham. Kayleigh has written and edited content for numerous publications, with a particular focus on the food, kitchen, home and lifestyle verticals. When she’s not fulfilling her editorial duties, she loves record shopping, playing guitar, baking and buying entirely too many plants.