16 hair gels and creams to define your curly and coily hair

Published Jan 31, 2025 6:44 am ET


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composite photo of curl creams and gels
Graphic by Lauryn Jiles, product photos courtesy of Amazon

If you’re a curly-haired girl, you know how much work goes into a daily curly hair routine. Whether you have big, loose curls or tight 4C coils, there’s lots of trial and error involved in figuring out what works for your hair. And it’s not a one-size-fits-all approach — especially when you’re looking for a product that turns your curls from dull to defined.

Achieving bouncy curls with definition starts with the type of shampoo and conditioner you use and ends with the type of product that you slather in your hair. But what if you still haven’t found that cream or gel that brings out the best of your curls? Lucky for you, we’ve rounded up some of the best ones available on Amazon. If you’re on what seems like a never-ending quest to find a curl product that does it all, these creams and gels could be just what your hair needs.

  1. This Pattern Beauty Curl Gel defines, nourishes and adds bounciness to your curls. It’s infused with ingredients like aloe vera, coconut oil and cacay oil, and it holds definition for wash-and-go styles, braids and twist outs.

>> Buy the Pattern Beauty by Tracee Ellis Ross Curl Gel for $27.89 on Amazon

  1. This quick-drying, foamy mousse by Pattern Beauty leaves your coils looking lightweight and flawless. Enriched with marshmallow root and castor oil, this mousse holds your curls in place and minimizes frizz.

>> Buy the Pattern Beauty by Tracee Ellis Ross Curl Mousse for $19 (17% off) on Amazon

  1. This Design Essentials Curl Forming Custard defines curly and tightly coiled hair textures while reducing frizz and shrinkage. Enriched with honey and chamomile, this curl custard smells just like a cup of tea and is safe to use on color-treated hair.

>> Buy the Design Essentials Honey Curl Foaming Custard for $17.18 on Amazon

  1. For sleek and voluminous curls, this Mousse Def Texture Foam from The Doux is a go-to for girls with natural hair. With just a few pumps, this foam detangles, conditions and defines curls while adding shine to every strand.

>> Buy the The Doux Mousse Def Texture Foam 2-Pack for $29.99 on Amazon

  1. This Design Essentials Coconut and Monoi Curl Defining Gelee is enriched with sunflower oil, marshmallow root and aloe vera to hydrate and nourish dull coils and curls. Plus, it smells just like a Rice Krispies Treat!

>> Buy the Design Essentials Coconut and Monoi Curl Defining Gelee for $18.16 on Amazon

  1. This Maui Moisture Curl Quench Cream smells like a tropical smoothie and has rich coconut oil, creamy papaya butter and plumeria extract to provide hydration and nourishment to your curls.

>> Buy the Maui Moisture Curl Quench + Coconut Oil Hydrating Curl Smoothie for $7.97 (26% off) on Amazon

  1. Maui Moisture’s Heal and Hydrate Shea Butter Hair Mask doubles as a leave-in conditioner and mends split ends, leaving hair 80% stronger and more moisturized after one use.

>> Buy the Maui Moisture Heal & Hydrate Shea Butter Hair Mask for $10.49 on Amazon

  1. This set of Miss Jessie’s curl products truly is the curl-defining duo. It includes the Pillow Soft Curls Lotion and the Jelly Soft Curls Gel, which work together to deliver soft and fluffy curls that hold shine and moisture.

>> Buy the Miss Jessie’s Pillow Soft Curls Lotion and Jelly Soft Curl Gel for $30.71 (22% off) on Amazon

  1. Style your twist outs, braids, bantu knots and wash-and-go styles with this Pattern Beauty Styling Cream. It’s enriched with cacay, sweet almond, sunflower and coconut oils, along with shea butter and cocoa butter, to promote hair retention, prevent damage and add moisture.

>> Buy the Pattern Beauty by Tracee Ellis Ross Styling Cream for $28 on Amazon

  1. This rich and creamy Carol’s Daughter leave-in moisturizer does wonders for coils and curls. Not only does it strengthen and repair dry and damaged hair, but it also eliminates frizz and leaves curls looking super defined.

>> Buy the Carol’s Daughter Hair Milk Leave-in Moisturizer for $18.42 on Amazon

  1. This Mielle Organics Sculpting Custard works like a charm on relaxed hair and type 4 hair textures. It’s infused with ingredients like pomegranate extract, honey, coconut oil and babassu oil, so not only does it smell delicious, but it provides definition and shine.

>> Buy the Mielle Organics Pomegranate & Honey Sculpting Custard for $9.50 on Amazon

  1. For non-flaky and bouncy curls, you can’t go wrong with DevaCurl’s styling cream. It hydrates and smooths all curl types and controls frizz.

>> Buy the DevaCurl Styling Cream Touchable Moisturizing Definer for $34 on Amazon

  1. For hair that smells just like a latte, this Camille Rose Latte Styling Cream is just what your hair needs. With gourmet ingredients like black cumin seed oil and sunflower seed oil, this cream minimizes scalp dandruff, moisturizes the hair and scalp and strengthens hair.

>> Buy the Camille Rose Latte Define Leave-In Styling Cream for $14.97 on Amazon

  1. Immerse your hair into a tropical landscape with Aunt Jackie’s Coconut Crème Curl Boss Gel. It delivers softness and shine, minimizes shrinkage and flakiness and leaves your curls bouncy and defined.

>> Buy the Aunt Jackie’s Coconut Crème Recipes Curl Boss Coconut Curling Gelée for $6.97 (30% off) on Amazon

  1. If you have thick and curly hair, this Shea Moisture Curl Enhancing Cream works to moisturize and define each strand. Filled with nourishing ingredients like coconut oil, silk protein and neem oil, this versatile cream doubles as a leave-in conditioner and works well with natural hairstyles and braids.

>> Buy the Shea Moisture Curl Enhancing Smoothie Cream for $11.98 (33% off) on Amazon

  1. If your hair is always frizzing up due to humidity, try this OUAI Curl Crème. It’s infused with chia and linseed oils to protect your hair against the elements, and it conditions and adds shine to your hair while sealing damaged cuticles.

>> Buy the OUAI Curl Cream for $32 on Amazon

Lauryn Jiles

Lauryn Jiles

Author McClatchy Commerce

Lauryn Jiles is a Content Commerce Assistant at McClatchy. She is based in South Carolina and graduated from the University of South Carolina with a bachelor’s degree in Journalism. Lauryn has written for numerous brands and is well-versed in the fashion, beauty, health, and lifestyle verticals. She enjoys yoga, coffee, fashion museums, sushi, and traveling.

Kayleigh Drake

Kayleigh Drake

Editor McClatchy Commerce

Kayleigh Drake is a Commerce Content Editor at McClatchy. She’s based in Birmingham, Alabama, and holds a bachelor’s degree in communications from the University of Alabama at Birmingham. Kayleigh has written and edited content for numerous publications, with a particular focus on the food, kitchen, home and lifestyle verticals. When she’s not fulfilling her editorial duties, she loves record shopping, playing guitar, baking and buying entirely too many plants.