This $14 Design Essentials shampoo is a staple in my haircare routine

Updated Mar 6, 2025 2:14 am ET


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If you have curly or coily hair, then you know that you can’t just use any shampoo on your hair. You need something that cleanses, conditions and detangles all at once. As someone with a 4B hair texture, this Design Essentials Honey Creme Shampoo is the only one I use on my hair. Not only does this shampoo do a great job at cleansing my hair and scalp, but it also smells like a cup of honey tea. Here’s why it’s a staple in my haircare routine.

Design Essentials Honey Creme Moisture Retention Conditioning Shampoo, $13.99

photo of the Design Essentials Honey Creme Shampoo
Amazon

From straight to wavy to curly to coily, this Design Essentials shampoo cleanses all hair types and textures. Its cruelty-free formula is free of parabens, silicones, mineral oils and petrolatum, and it’s safe to use on oily, dry, relaxed and color-treated hair.

My hair gets tangled easily, so a big draw for me is a shampoo that actively detangles while it cleanses. That’s why I love this one so much. It conditions and strengthens my hair while also smoothing the cuticles to leave my hair looking refreshed. And if you have dry or damaged hair, this shampoo restores moisture and has a gentle, non-stripping formula.

Not only do I love this Honey Creme shampoo, but thousands of Amazon reviewers do, too. Many of them rave about the delicious honey smell of this product and how silky their hair is after just one use. “This shampoo hits all the marks for me. Price point, amount of product and effectiveness (not to mention a light honey fragrance that I very much enjoy),” says one reviewer. “This shampoo is BY FAR the one that makes my hair feel the most silky, soft, CLEAN but definitely not stripped, moisturized and detangled than any other brand I’ve ever used. My hair feels so soft after this shampoo, it’s almost as though I’ve used a conditioner.”

So, if you want to regain your hair strength and cleanse your curls, all while smelling like a honeycomb, you need this Design Essentials Honey Creme Shampoo. Trust me — you’ll love it so much you’ll be restocking before you know it!

Lauryn Jiles

Lauryn Jiles

Author McClatchy Commerce

Lauryn Jiles is a Content Commerce Assistant at McClatchy. She is based in South Carolina and graduated from the University of South Carolina with a bachelor’s degree in Journalism. Lauryn has written for numerous brands and is well-versed in the fashion, beauty, health, and lifestyle verticals. She enjoys yoga, coffee, fashion museums, sushi, and traveling.

Kayleigh Drake

Kayleigh Drake

Editor McClatchy Commerce

Kayleigh Drake is a Commerce Content Editor at McClatchy. She’s based in Birmingham, Alabama, and holds a bachelor’s degree in communications from the University of Alabama at Birmingham. Kayleigh has written and edited content for numerous publications, with a particular focus on the food, kitchen, home and lifestyle verticals. When she’s not fulfilling her editorial duties, she loves record shopping, playing guitar, baking and buying entirely too many plants.