Shoppers 45+ Are Feeling Super Confident Thanks to This Wrinkle-Fighting Serum That’s on Double Sale

Published Mar 14, 2025 8:21 am ET


Smiling African American woman examining her skin in the mirror while standing in her bathroom in the morning

Getty Images/Goodboy Picture Company

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When it comes to skincare, you’ve probably got the basics down pat: First comes cleanser, then moisturizer and then lotion. But if you’re skipping retinol, now’s a great time to start adding it to your routine. This Bliss Bright Idea Retinol Serum gives your skin a daily dose of brightness and hydration, and it’s currently on sale for 32% off. What’s more, there’s a clickable coupon for an additional 15% off, meaning you can score this serum for nearly half off right now!

If your skin is feeling as tired and groggy as you are after waking up before the crack of dawn, this retinol serum will give it the refresh it needs. Boosted with vitamin C and tri-peptide, it works to reduce fine lines and brighten and plump your face, neck and under-eye area. And that’s not all. This serum also has collagen, green tea and licorice root extract to build the skin’s elasticity, protect the skin barrier and reduce dark spots and wrinkles.

As tired as we are in the mornings and evenings, doing a skincare routine twice a day is crucial. For best results, apply one or two pumps of this serum during your morning and evening routine and follow up with the Bliss Bright Idea Moisturizer (which is less than $20) and the Bright Idea Eye Cream (also on sale for 32% off).

Nearly 6,000 Amazon reviewers have given this serum a five-star rating, with some saying it has given them a confidence boost. “[This serum] has improved my overall confidence so very much,” says one reviewer. “I’m 48, have used sunscreen since I was 18, but still have lots of lines, sun spots, redness and general blotchiness. I am a flower farmer and spend hours outside in the sun. After three months of using this twice a day, I feel confident going out in public without a drop of makeup.”

“I wish I found this years ago!” another reviewer says. “Makes my face SO smooth and shiny, no residue or greasy feel, and works instantly on shrinking pores. I’d give it 50 stars if I could.”

So, say hello to luminous skin and minimized wrinkles with this Bliss Bright Idea Retinol Serum. On sale for 32% off, this deal is practically a steal!

Lauryn Jiles

Lauryn Jiles

Author McClatchy Commerce

Lauryn Jiles is a Content Commerce Assistant at McClatchy. She is based in South Carolina and graduated from the University of South Carolina with a bachelor’s degree in Journalism. Lauryn has written for numerous brands and is well-versed in the fashion, beauty, health, and lifestyle verticals. She enjoys yoga, coffee, fashion museums, sushi, and traveling.

Kayleigh Drake

Kayleigh Drake

Editor McClatchy Commerce

Kayleigh Drake is a Commerce Content Editor at McClatchy. She’s based in Birmingham, Alabama, and holds a bachelor’s degree in communications from the University of Alabama at Birmingham. Kayleigh has written and edited content for numerous publications, with a particular focus on the food, kitchen, home and lifestyle verticals. When she’s not fulfilling her editorial duties, she loves record shopping, playing guitar, baking and buying entirely too many plants.