Amazon’s Summer Beauty Event Is Coming Up — Here’s What We Know, Plus 25 Early Deals to Shop

By Kayleigh Drake | Edited by Abby Kass

Published Apr 21, 2025 10:46 am ET

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Spring just started a month ago, but Amazon is already gearing up for its annual Summer Beauty Event. This two-week sale, which takes place from April 28 to May 11, will bring exclusive deals on thousands of must-have products in the beauty, wellness and personal care departments. And the good news? You don’t even have to wait around for the savings to roll in — Amazon has already started slashing prices on skincare products, hair tools and more.

We know it can be a doozy to sift through all the discounts and find what’s worth adding to your cart, but we’re here to help. Below, you’ll find 25 of the best deals you can shop right now ahead of the Summer Beauty Event. Read on to discover our top picks and find out everything we know so far about the annual sale.

Best Skincare Deals

ELISHINE Light Based Face-Neck Massager, $27.99 (44% off)
CeraVe Skin Renewing Night Cream, $14.49, (34% off)
Grace & Stella Under Eye Masks, $21.95 (24% off)
COSRX Snail Mucin 96% Power Repairing Essence, $19.59 (22% off)
SeoulCeuticals 20% Vitamin C Hyaluronic Acid Serum, $15.98 (20% off)

Best Makeup Deals

Laura Geller New York Spackle Primer, $21 (42% off)
iMethod 2-in-1 Eyebrow Pen, $9.99 (33% off)
TFIT Multi-Use Pot Concealer, $9.80 (30% off)
MagicMinerals AirBrush Foundation, $14.99 (25% off)
Honest Beauty 2-in-1 Extreme Length Clean Mascara, $15.99 (20% off)

Best Wellness Deals

NOW Foods D-Mannose Urinary Support Supplement, $16.49 (48% off)
Beauty Complex Collagen Peptides Supplement, $23.99 (31% off)
Qunol Minerals Extra Strength Magnesium Capsules, $14.84 (26% off)
Seven Minerals Organic Aloe Vera Gel, $19.95 (20% off)
Physician’s Choice Probiotics, $23.97 (18% off)

Best Hair Care Deals

Anne Betty Ionic Hair Dryer with Diffuser, $29.99 (40% off)
Wavytalk 5-in-1 Blow Dryer Brush Set, $49.98 (41% off)
Luseta B-Complex Shampoo & Conditioner Set, $24.49 (30% off)
Kitsch Satin Heatless Hair Curler Set, $12.99 (19% off)
L’ANGE HAIR Le Ceramique 1-Pass Flat Iron, $39.49 (43% off)

Best Personal Care Deals

G5S Smart Electric Toothbrush, $31.90 (36% off)
Botanic Hearth Organic Jojoba Oil for Skin, Hair and Nails, $12.99 (32% off)
EACHY Large Capacity Travel Makeup Bag, $20.39 (30% off)
Risina 2-in-1 Bikini Trimmer, $24.98 (17% off)
Beauty By Earth Self Tanning Drops, $26.99 (16% off)

What is Amazon’s Summer Beauty Event?

It’s an annual sale event that features discounts on thousands of products across the beauty, personal care and wellness categories. (The first Summer Beauty Event took place in 2023, making this the third year of the sale.) During the event, you’ll find everything from hair tools to skincare essentials at noteworthy discounts, and it’s a great time to stock up on last-minute Mother’s Day gifts.

When is Amazon’s Summer Beauty Event?

The sale event officially begins on Monday, April 28, and runs through Sunday, May 11.

What will be on sale during the Summer Beauty Event?

While we don’t know exactly what will be included in the sale, we can expect to see deals on some of the leading brands in the beauty space. (Think Tarte, Clinique, Kiehl’s and Armani Beauty.)

Kayleigh Drake

Author McClatchy Commerce

Kayleigh Drake is a Commerce Content Editor at McClatchy. She’s based in Birmingham, Alabama, and holds a bachelor’s degree in communications from the University of Alabama at Birmingham. Kayleigh has written and edited content for numerous publications, with a particular focus on the food, kitchen, home and lifestyle verticals. When she’s not fulfilling her editorial duties, she loves record shopping, playing guitar, baking and buying entirely too many plants.

Abby Kass

Editor McClatchy Commerce

Abby Kass is a Commerce Content Editor at McClatchy covering kids/babies, pets, beauty, and more. With more than seven years experience writing and editing shopping content, Abby has a strong understanding of how important commerce content really is and its important value to readers. She loves browsing online and finding innovative, unique, and just down-right cool products. Before McClatchy, Abby started her career working for Parents Magazine where she fell in love with writing about products. She then spent six years at BuzzFeed falling deeper into the shopping world writing more than 1,500 product roundups and reviews. She sees shopping as a sport and has worked hard at mastering it in order to help make people’s lives easier as they find cool and useful products.

The statements made regarding these products have not been evaluated by the Food and Drug Administration. The efficacy of these products has not been confirmed by FDA-approved research. These products are not intended to diagnose, treat, cure or prevent any disease. All information presented here is not meant as a substitute for or alternative to information from health care practitioners. Please consult your health care professional about potential interactions or other possible complications before using any product.