A few years ago, I took a trip to NYC armed with a list of must-visit spots: museums, coffee shops and, of course, the trendiest beauty stores. Somewhere between a bagel stop and a spot with the cutest trinkets, I wandered into a chic little shop in SoHo. That’s where I first met the RMS Beauty Luminizer — and let me tell you, it was love at first swatch. One dab on the back of my hand, and I knew this wasn’t just another highlighter. And you’re going to want to add it to your makeup collection, especially now that it’s 37% of for Black Friday.
RMS Beauty Luminizer

Original Price: $40
Sale Price: $25.20 (37% off)
I’ve always leaned toward natural makeup looks. The no-makeup makeup vibe is my thing, and most highlighters either left me looking like a disco ball or, worse, greasy. But the RMS Beauty Luminizer? It’s in a league of its own. Its creamy formula gives you that subtle, lit-from-within glow — the kind that makes people think you’ve been drinking green juice and meditating, even if you’re running on caffeine and vibes.
What makes this luminizer worth every penny (and now, it’s 37% off!) is its ability to melt into your skin for a finish that looks like skin. There’s no chunky glitter, no weird frostiness — just a soft, dewy sheen that catches the light perfectly. I swipe a bit on my cheekbones, brow bones and even my cupid’s bow, and suddenly, my whole face looks awake. It’s also clean beauty approved, which is a bonus if you’re trying to avoid unnecessary junk in your makeup bag.
I’m not the only one obsessed. One reviewer gushed, “It’s the perfect highlighter,” while another claimed, “It gives you just the right amount of highlight without making you look overdone.” The best part? A little goes a long way, so this tiny pot of magic will last you forever.
If you’ve been searching for the perfect highlighter that gives you a glow without the grease, this is it. Whether you’re recreating that effortless NYC cool-girl vibe or just want to look a little more alive during the day, RMS Beauty Luminizer is the answer — and at 37% off, it’s the perfect time to snag one for yourself.





