Art Basel

Airbnb hosts a pop-up show in Miami Beach

Airbnb's target market isn't exactly the typical high-net worth art collector. Yet this year, the site that helps travelers find inexpensive in-home lodging has its own pop-up space across the street from the Design Miami/ fair (in a previously handy secret parking lot.)

So what's the connection? As graduates of the Rhode Island School of Design, co-founders Joe Gebbia and Brian Chesky have an affinity to art and design. And, said Gebbia, design of its website and network is a critical reason why Airbnb has risen above its competitors. "The design element has made it more accessible for people."

And, said Gebbia, they aren't targeting the art collectors -- they're aiming for the artists and other creatives that engage in Miami Art Week. "One of the things we care about is how we can be patrons to emerging designers. Creatives in the next generation need to be seen and heard."

To that end, Airbnb's Belong. Here. Now. space will feature art performances and conversations featuring Hong Yi (Red), BINA48, Great Things to People, and Emile Baltz, among others,through the weekend. Its open daily from noon to 7 p.m., until 6 p.m. Sunday, at the corner of Meridian Avenue and 19th Street in Miami Beach.

And Airbnb isn't the only company marketing to "regular" consumers during this art week. Volvo and Mazda are also sponsoring Basel-related events.