At Art Basel’s fairs in Miami Beach, Switzerland and Hong Kong, collectors line up to drop six or seven figures on sculptures, paintings and other big-ticket works.
Friday, the art show company announced a move meant to better connect its well-heeled clientele with nonprofit arts organizations worldwide. The Art Basel Crowdfunding Initiative is a partnership with fundraising platform Kickstarter to highlight projects chosen through a juried selection process.
So far, four projects are being featured on a curated Kickstarter page and on Art Basel’s own site. They include a concert in the hills of Greater Los Angeles organized by the Society for the Activation of Social Space through Art and Sound and an exhibition at the 4A Centre for Contemporary Asian Art in Sydney with artist collective Yangjiang Group.
“Incredible art has come to life via Kickstarter – everything from giant murals to interactive performances to new studio spaces for young talent,” said CEO Yancey Strickler in a statement. “We're thrilled that world-class art projects from top nonprofits will have the chance to find support on Kickstarter, and to be bolstered by the Art Basel community.”
More projects will be added as applications are approved by an independent jury.
Art Basel does not make any money out of the partnership, nor is it funding individual projects. The company said it is allocating “significant manpower and financial resources” to create, promote, manage and administer the initiative.
“Often the first chance an artist will get will be with a nonprofit,” Art Basel director Marc Spiegler said in a statement. “If you look at the kind of art world that Art Basel wants to exist in 10 or 20 years down the road, and needs to exist for its galleries and other artists to be in a strong position, these people are key parts of the equation.”