“Pajamas are completely appropriate for work,” said no one ever. Well, we take that back. What if cuddling up with your #GirlBoss coffee mug, presenting in the boardroom and sipping martinis at happy hour didn’t require multiple outfit changes?
The answer: business + jammies = Bammies.
Bammies, a made-in-Miami collection of comfortable, stylish pieces to fit the many activities in a day, are changing the way we do business. Founded by Miami’s Julia Ford-Carther and Rosario Chozas, the line launched in January with six chic, affordable items ranging between $80 and $170.
“We can be hustlers and do many things, but let’s not forget that there’s strength in the softness,” Chozas says. The complex women Bammies aims to reach are much like the brand’s founders. Formally the senior editor of Ocean Drive magazine, Ford-Carther is the founder of The Self Love Formula, a website focused on elevating readers to their best selves, and SLF Media, her content marketing concept for brands. Chozas has almost a decade of entrepreneurial endeavors under her belt — from producing to consulting.
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“We want you to feel confident in knowing that you can quickly choose a Bammies item, throw it on, style it with other staples in your closet, and not have to worry about the message you’re sending throughout the day,” Ford-Carther says. “You’ll never be pulling at a too-tight waistband, straightening a pencil skirt gone rogue or fiddling with a peek-a-boo button-down blouse.”
Shopping info: http://www.bammies.life/