Heeeeeeere’s Donny! Ad man in new show

Donny Deutsch
Donny Deutsch

Donny Deutsch isn’t so macho that he can’t poke a little fun at himself. In his new USA scripted comedy, Donny!, the advertising bigwig and former host of CNBC’s The Big Idea With Donny Deutsch is exaggerating his image as the hyperbolic, superfit, cocky guy that he is a la Curb Your Enthusiasm and its ilk.

“Don’t watch Donny! because it might make you laugh,” writes a recent New York Times review of the show airing at 10:30 p.m. Tuesdays. “Then you’ll hate yourself for liking a sitcom that stars an advertising executive, and a moderately annoying one at that.”

We got to speak to Deutsch while the media mogul was in town last month for a financial conference, and OK, he was moderately amusing.

How do you explain the show for someone who hasn’t seen it?

I play a highly idiotic version of myself — the host of my own daytime talk show where I give people advice. Topics run from sexting to race to sexual identity so it’s a lot of fun when these topics weave their way into my character’s life. Off the show I’m a complete mess doing all of the things I told guests on my show not to do. I’m a total hypocrite. A lot of the inspiration behind Donny! came from my five years hosting The Big Idea.

Talk about your guest stars. Who was the most fun?

We’ve got some great ones: Kathie Lee, Hoda, Billy Bush, just to name a few. But c’mon, what could be more fun than doing a bedroom scene with Christie Brinkley?

Can you pick a favorite episode?

It’s hard, but episode three [airing Nov. 24] is particularly great because it’s all about tiger parenting and brings to the forefront how much is too much or too little when it comes to raising your kids. As a father of three daughters, I can really relate.

So, after the first episode in which you get schooled in sexting, how do you really feel about it?

I tell all young people whatever you put out on the Internet, social media, or on your phone can live forever so always make every decision with that in mind. Never send anything out that you wouldn’t want to share with the world.

Where can we find you when you are in town?

I love the Edition Hotel and the Matador Room there. Zuma and Cipriani are also some of my favorite places. I actually think Miami is the second best city in the country. Unfortunately, I’m a die-hard New Yorker, but I love your town and am down there about eight or 10 times a year.