David Beckham doesn’t drink often, but when he does, it’s Haig Club.
The soccer superstar, who retired from the sport in 2013, recently hitched his wagon with Diageo for a new single grain Scotch whisky.
Beckham suited up (literally) for two star-studded events this week at 93 Palm, Al Capone’s former mansion turned glam event space.
Such celebrities as actress Kate Walsh, Dascha Polanco and athletes Scottie Pippen, Chris Bosh and Ryan Tannehill all toasted at two separate VIP soirees at 93 Palm.
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On the menu: specialty cocktails with mixers like ginger, basil and even chocolate.
“This is very cool and fun to do a couple of Haig evenings in a place with such history,” Beckham said Wednesday of the famed gangster’s waterside 1922 Palm Island mansion now done up South Beach style.
“We did one recently at [London landmark] Wellington Arch, and it was amazing. As a kid, I used to drive past that building.”
How the partnership came to be: “Diageo approached me about four years ago, but I was still playing and thought that wasn’t the right thing to get into,” the 40-year-old said.
“We continued to have conversations. Toward the end of my career I thought, ‘Let’s discuss the visions we had.’”
What intrigued Beckham most was the legacy behind the brand. The House of Haig is more than 400 years old.
“I mean, that’s what excited me about this whole project, actually. For me as an Englishman, history and heritage are something we are blessed with in our country.”
No matter that the Brits and Scots have long been rivals on the soccer field.
“I’ve been asked that question, ‘How did you feel working with a Scottish [company]?’ But whiskey is such an important part of their culture and life. I feel like I am part of a kind of dynasty. I think we’re both very proud of the product.”
You’ll notice something different about Haig Club’s bottle — blue, sleek and square, it more resembles something that would contain cologne.
“Me being very traditional, I was like, ‘This doesn’t look like a whiskey bottle.’ But it’s really grown on me,” Beckham said, adding that there’s a reason behind the color and shape.
“Distillers use blue nosing glasses so that they aren’t swayed by the color when tasting,” the father of four explained.
“And the reason for the copper cap is that is what the stills are made of. Those are important details. I’m very hands on, as anyone who has worked with me will tell you.”
Being an athlete for most of his life, Beckham admits he was never a big drinker. But he has fond memories of his grandfather who grabbed a dram or two on occasion.
“Over New Year’s Eve and Christmas, he would come out with a bottle and a glass that we could never touch and sit in his armchair, which no one was allowed to sit in,” Beckham said, smiling. “That really stuck out in my mind.”
Education about the world of alcohol and the aging process was swift for the former captain of the English national team.
“The amount of work that goes into it was interesting to me and exhilarating. I had a lot of good people teaching me.”
So we had to ask Becks: neat or on the rocks? Both, for the record.
Not in attendance but there in, um, spirit: wife Victoria, aka “Posh Spice,” who her husband said is normally a red wine or champagne kind of gal.
“I remember bringing home a bottle and sitting down with her and she said, ‘I don’t like it. I really don’t want to try it!’”
Consider the pop singer-turned-fashion designer a convert.
“Victoria was very happy,” he said with a laugh. “All of a sudden, she’s into our whiskey.”
Buy Haig Club at most major liquor stores. Order it at Hyde, Bagatelle, Seaspice, Vagabond, Prohibition and E11even.