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Hot stuff in celebrity circles

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SHOP

In true celebrity form, talk show host Ellen DeGeneres is jumping onto the lifestyle bandwagon. On the new website EDbyEllen.com you’ll find the popular comedian’s top picks of “mid-level” priced clothes, accessories and home goods all in one spot. “ED,” pronounced “Ed,” is wife Portia De Rossi’s nickname for DeGeneres, who says of the site: “I want people to be able to express themselves in a very stylish yet comfortable and unique way.”

VISIT

As if Dwyane Wade doesn’t enough on his plate. The Miami Heat player has hitched his star power to Naked underwear. The three-time NBA champ will serve as the Canadian brand’s creative director for a signature collection of “innerwear” set to launch next year. “What you wear underneath is the foundation for how you look and feel,” he says in a statement. We are so sure wife Gabrielle Union OKed this deal. www.nakedbrands.com.

TRY

Psst, wanna know a secret? Some of Hollywood’s top makeup artists are using Westmore Beauty Lasting Effects Coverage Protector. The name is a little complicated but what it does is simple: stay put. The 2-in-1 foundation and concealer gives you that airbrushed look celebs covet. Use just a few dabs for a full opaque payoff. QVC.

GRAB

Stay safe with a gadget that doubles as a keychain: The so called Ahh!-larm. If you need to holler for some help or just say back off, press the red panic button for a not-so-cute noise to alert others to your situation. The heart-shaped device also features a handy LED light. Blingsting.com; 646-719-0640.

MADELEINE MARR

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