Serena Williams launches new fashion line at Art Basel
Serena Williams showed off her glam yet affordable pieces Wednesday night during a party to launch her pop-up shop at the Faena Bazaar in Miami Beach.
Dressed in a black turtleneck bandage dress and skyscraper heels adorned with spikes, the tennis champ was in a great mood, mingling with awestruck guests, taking countless selfies and gushing about her nakesame new line.
Attendees such as fellow ace Caroline Wozniacki sipped on Beefeater Pink cocktails topped with cotton candy while shopping the racks.
The 23-time Grand Slam winner thinks the pop-up should attract the crowds, and not just because the clothes carry a celebrity label.
“It’s really perfect for Miami women who have these great bodies,” said Williams of the sporty meets sexy collection, which includes shimmery jackets, slip dresses and athleisuresque tees and slacks. “And you can easily transition from day to night, which is what people do here.”
The married mother of one emphasized that despite the clothes moderately low price (almost everything is under $200), the quality doesn’t suffer.
“This is fun fashion, yes,” Williams affirmed, “but we made sure that it will last.”
Little known fact: The Palm Beach Gardens native, 37, also fancies herself an artist, and some of her contemporary pieces hang in the retail space, formerly occupied by the Museum of Ice Cream.
“It feels so amazing to have all of my creations in one place,” she said. “It’s bananas. I haven’t been able to take it all in yet.”