When Do Crumbl Donuts Come Out? What the Company Has Said So Far, Plus Rumored Flavors
If you’ve seen whispers online about Crumbl Cookies venturing beyond its signature pink boxes and into donut territory, it’s not just internet speculation anymore. The cookie chain has officially confirmed it.
Crumbl Says Donuts Are in the Works
On Jan. 12, a Crumbl spokesperson told People Magazine the company is “excited to be testing dounuts as part of the ongoing product innovation process.”
But before you start mapping out a donut run, the company made clear this isn’t happening anytime soon. The spokesperson emphasized the concept remains in early development, stating, “As with many ideas, this testing is still in its early stages, and there are no immediate plans to launch. Any potential rollout would be quite some time away and would depend on extensive testing, customer feedback, and operational considerations. Our focus remains on thoughtfully innovating while ensuring any new offering meets the experience and quality standards our customers expect from Crumbl.”
Crumbl reiterated a similar message in a statement to USA TODAY, noting that “testing is still in its early stages, and there are no immediate plans to launch.”
The company added, “Any potential rollout would be quite some time away and would depend on extensive testing, customer feedback, and operational considerations. Our focus remains on thoughtfully innovating while ensuring any new offering meets the experience and quality standards our customers expect from Crumbl.”
Where the Rumors Started
The confirmation follows speculation sparked by a post from Instagram account Snackolator, which shared mockups of potential donut flavors including Cookie Butter, Raspberry Cheesecake and Cinnamon Crunch.
Those flavor names alone are enough to catch the attention of anyone familiar with Crumbl’s approach to dessert — bold, indulgent and designed to generate buzz. Whether those specific flavors ever make it to stores remains to be seen, given the company’s repeated emphasis on the early nature of testing.
What’s on the Crumbl Menu Right Now
While donuts are still in testing, Crumbl continues to offer its existing menu. Customers can purchase dessert selections from its weekly rotating lineup, which includes six “Classic Flavors,” four rotating weekly options and a weekly Cookie Thins offering available on “Thin Thursdays.”
According to a company press release, the “Classic Flavors” lineup includes Milk Chocolate Chip or Semi-Sweet Chocolate Chunk Cookie, Pink Sugar Cookie, Chocolate Crumb Cookie with Oreo, Brownie Batter Cookie, Snickerdoodle Cookie and Celebration Cake Cookie, which are described as “iconic” options customers can “always count on.”
What This Means for Crumbl Fans
The donut testing signals that Crumbl is exploring beyond cookies, even if a launch could be far off. The company’s language — phrases like “extensive testing,” “customer feedback” and “operational considerations” — suggests multiple hurdles remain before any donut would land in a Crumbl store.
For now, there’s no confirmed timeline, no announced pricing and no word on whether donuts would join the existing rotating menu format or exist as a separate offering. The company has not shared details about where testing is taking place or how customers might eventually provide feedback on the new product.
What is clear: Crumbl isn’t denying the donut ambitions. The company confirmed them outright and appears to be laying groundwork — carefully — for what could be its biggest menu expansion yet.
If you’re a weekly Crumbl order regular or someone who tracks the rotating flavors each Monday, this is one to keep an eye on. Just don’t expect to see donuts in the pink box next week.
This article was created by content specialists using various tools, including AI.
