Jason Day Shows Up to Masters in Bold Outfit — But Augusta National Told Him to Change
Jason Day has made a habit of pushing boundaries at Augusta National — and Malbon Golf keeps handing him the fits to do it.
The story starts in 2024, when the 38-year-old Australian golfer pulled up to the Masters Tournament in baggy pants and a loud sweater vest reading “No. 313. Malbon Golf Championship.”
The outfit was designed by Malbon Golf, the lifestyle brand that had signed Day earlier that year. It was a statement. Augusta National was not amused.
Tournament organizers immediately asked Day to ditch the vest for the rest of the week — and Day complied.
“I think I’m on the short list of guys that have to send their scripting in now. I get it. It was a little bit much on Thursday,” he said at the time, adding that he didn’t want to act as a distraction.
Jason Day’s Masters Outfit Fit for a Bird Watcher
Two years later, Day and Malbon are back — and they brought feathers.
On April 2, Golf.com shared a photo of Jason Day’s 2026 Masters script inspired by Malbon Golf’s “Birds of Georgia” collection.
The collection’s design language is rich. The print features scarlet tanagers, orioles, eastern bluebirds, cardinals, blue jays, golden finches and red-headed woodpeckers — all birds found at Augusta National.
Day’s scripting for the week includes shirts, vests and a coat featuring the bird print. One standout piece: the Wednesday vest, fashioned after a birding jacket, complete with a pocket for binoculars.
It’s the kind of detail that turns a golf outfit into a conversation piece — and an Instagram moment.
Day debuted the collection during a practice round on Monday, but it quickly caught the eye of tournament organizers, who asked him to tone the outfit down.
The original fit featured a loud bird-print top with matching bird-print pants, but Augusta National nixed the pants and asked Day to wear solid-colored pants instead.
Even toned down, the look still hit.
Malbon Golf Using Jason Day to Send a Message
What makes this more than a fashion story is what Malbon Golf represents. The brand’s mission is to make golf more inclusive by mixing cultural touchstones with golf and lowering the entry barrier to the sport.
“If you are on the course and you are tuned in with nature and know the sounds of birds, you’ll make more birdies,” Malbon Golf co-founder, Stephen Malbon, told Sports Illustrated.
The brand is building a world where golf intersects with everything else its audience already loves.
“It’s O.K. if you like to go birding or fishing or hunting or working out or skiing, and you also like playing golf,” Malbon continued.
“Prior to us, there haven’t been many brands that said it’s O.K. to have multiple loves in your life, from your family to your hobbies to your sports. We’re giving people permission to be who they are and be proud of who they are on the golf course and off it,” he added.
That philosophy is why the brand resonates far beyond the fairway.
Jason Day Won’t Be Alone Wearing Bird Prints
Day isn’t the only one repping the bird print at Augusta. Fellow golfer Sungjae Im, who will make his sixth straight Masters start on Thursday, will also wear the collection.
Malbon’s roster speaks to its range. The brand also sponsors 66-year-old Masters legend Fred Couples and Anthony Kim, who recently joined Malbon as a brand ambassador.
From a legacy icon to a comeback story to one of the game’s most fearless dressers, the lineup reads like a brand deck designed to bridge generations.
Every year, Malbon Golf pushes a little harder against the dress code at golf’s most tradition-bound event — and every year, the conversation gets louder. Whether Augusta likes it or not, the culture is on the course now.
This article was created by content specialists using various tools, including AI.
