She Has 12 Million Followers and Just Became the First South Asian to Host a Lifestyle Show on a Major Streamer
If you’ve ever scrolled past a beautifully plated meal or a cozy home moment on TikTok and thought, “I want that life,” there’s a decent chance Nabela Noor was behind it. Now the content creator — who has amassed over 12 million followers across platforms — is making a historic leap from social media to streaming television.
Her new series, Hosted by Nabela Noor, is coming to Tubi with all episodes dropping May 20, according to Variety. It makes Noor the first South Asian to host a lifestyle show for a major streamer or network.
What the Show Actually Looks Like
Each 30-minute episode is set in Noor’s own home, where she entertains guests in what sounds like a warm, immersive experience that stretches well beyond the kitchen.
The official description puts it this way: “Viewers will be brought into Nabela’s world – from the farmer’s market, to the kitchen, to the dining room, garden, and everywhere in between – with the help of some friends along the way.”
Those friends include family members and fellow creators like Avery Woods. And here’s a detail that makes the whole thing feel even more personal — episodes are directed by Noor’s sister, Neharika Noor.
“My goal with ‘Hosted by Nabela Noor’ is to inspire those to find their own pockets of peace, be a better host, and romanticize their every day,” Noor said. “I want viewers of the show to take away that they can treat every day like a special occasion, because life is worth celebrating.”
From High School at 16 to 12 Million Followers
Noor’s path to this moment is anything but typical. Born Aug. 4, 1991, in New York to Bangladeshi immigrant parents, her full name is Nabela Noor Martin. She finished high school at 16, then went from community college to Pennsylvania State University, where she earned a degree in sociology.
She’s now based in Pennsylvania.
Noor launched her YouTube channel in 2013, driven by a lack of diversity and plus-size representation in the beauty and lifestyle space. Her content spans beauty, self-care, fashion, lifestyle, cooking and homemaking.
In 2020, her “Pockets of Peace” series — focused on finding beauty in small, everyday moments — took off on TikTok and eventually led to the launch of her brand, Nabela Noor Home. In 2021, she collaborated with PÜR on a collection called “PÜR xo Nabela.”
Her philosophy has stayed consistent throughout. As she told Popsugar in 2022: “I love talking about self-love and self-care, and I believe both are necessary in your journey. Something that I’m really passionate about is helping people love the skin that they’re in and just being kind to themselves. That’s been the root of all of my work.”
This article was created by content specialists using various tools, including AI.
