Zooey Deschanel's Savage and Honest Crumbl Cookie Review Has Fans Saying ‘Finally’
Actress Zooey Deschanel posted a video on March 6 reviewing Crumbl Cookies and declared she hated them — and thousands of fans online say they feel the same way.
Deschanel, best known for her role on “New Girl,” didn’t ease into her critique. She started by noting the cookies had come to her secondhand.
“I’ve inherited some cookies,” she said before opening a box of six. “Oh my god, these are a lot.”
She immediately took issue with the size, saying the cookies “are too big” and are best for sharing with friends, as opposed to eating them by yourself. From there, things only went downhill for the brand.
“What even are these,” she asked of the flavors before giving them each a try.
The Biscoff-flavored cookie? She urged fans to “just eat a Biscoff.” The chocolate chip cookie earned a hard “no” — multiple no’s, in fact. The sugar cookie she described as “heavy” and “so sweet,” and not in a good way.
She also complained that the cookies were “hard” before uttering, “Um, I don’t like it.”
Then came perhaps the most memorable moment. She bit into one that was “really soft,” which she described as an “unbaked cookie” and “raw pancake cookie.”
“They look really cute, I’m sure somebody would like these,” she said.
“Nutshell review, I hate these cookies,” she added. “Some of them tasted overbaked, some of them tasted underbaked. Some of them had a bunch of stuff on top of them for no reason. I can’t figure out why people like these cookies, but if you like cookies like this, bless you. You can have mine.”
In the video’s caption, she wrote: “Someone had to say it.”
A Cookie Empire Under the Microscope
Crumbl has grown rapidly since its founding in 2017.
The company started going viral on TikTok in 2021, and in October, The Hollywood Reporter published an article that described Crumbl as “the cookie that broke the internet.”
Today, the brand boasts 10.8 million followers on TikTok, cementing its status as one of the most popular cookie joints in the United States.
With that kind of following, it’s rare to see anyone — let alone a celebrity — publicly push back on the brand’s appeal.
Fans Respond: ‘Finally’
Deschanel’s review clearly struck a chord. Many fans took to comment sections across social media platforms to share their own opinions — and plenty had been thinking the same thing.
“Crumbl cookies are not good, it’s all hype and rotating bad cookies,” one user wrote on TikTok.
“The realest crumbl cookie review,” another TikTok follower wrote.
“Finally someone said what needed to be said,” a third user commented.
Some comments took a lighter approach, describing Deschanel’s tiny bites as “McDonald’s CEO-ing” and “Hollywood bites” — a playful nod to the actress’s dainty approach to tasting each cookie.
Content creator Sarah McCreanor also joined in. “Absolutely here for this de-influencing,” McCreanor wrote on Instagram.
Competing Bakeries Saw an Opportunity
Deschanel’s review didn’t just spark conversation among fans. Several cookie joints and bakeries saw a chance to step into the spotlight.
Insomnia Cookies, Nothing Bundt Cakes, Nowhere Bakery and Showstopper Cakes all chimed in, along with cooking influencers, offering to share their own treats with the actress.
“Maybe Bundt Cakes are more your taste? Say the word and we’ll send some!” Nothing Bundt Cakes wrote in a comment on Instagram.
The responses turned Deschanel’s negative review into something of an impromptu audition for bakeries eager to win her over.
Perhaps the most notable reply came from Crumbl itself, which took a gracious approach rather than a defensive one.
“Zooey, we’re huge fans of yours! We’ve released over 200 flavors and we’re sure we can get you something you’ll love if you’d give us another chance,” the company wrote on Instagram.
BOTTOM LINE: Whether her review changes anyone’s cookie-buying habits remains to be seen, but Deschanel has given fans something to chew on — even if the cookies themselves didn’t quite deliver.
Production of this article included the use of AI. It was reviewed and edited by a team of content specialists.
