Kacey Musgraves Teases New Music With Posters, Billboards and a Mystery Hotline
Cryptic posters in cities across the U.S., a phone line playing an unreleased song and a coordinated social media campaign have fans convinced country-pop star Kacey Musgraves is about to announce her next album.
On Thursday, March 5, fans started spotting posters and billboards throughout New York, Los Angeles and Nashville. The displays featured a photo of Musgraves with her back turned to the camera alongside a cheeky message.
“Dry Spell? Call for a Real Good Time,” the posters read, with a phone number: (430) 789-9797.
Calling the number triggers a three-tone sequence frequently heard after a misdialed number. Then a familiar voice picks up.
“This is Kacey Musgrave and you’ve reached the middle of nowhere,” Musgraves says in a pre-recorded message. “No service available. Please try again later or press 1 for a really good time,” she added before a song started playing.
The snippet of music features lyrics that have fans buzzing.
“It’s been a real long 335 days. And the last time it wasn’t good anyway,” Musgraves sings alongside a guitar. “I’m so lonely. Lonely with a capital H if you know what I mean. I’ve been sitting on the washing machine.”
The playful, tongue-in-cheek tone is unmistakable, and it’s left listeners wondering whether this is a taste of what’s to come from the Grammy-winning artist.
A Text Message Trail Follows
The experience doesn’t end when the call disconnects. Fans receive a text message that reads: “Hi, it’s Kacey. Click the link before you lose service.”
The link allows fans to sign up — with a phone number and email — to receive future updates, suggesting Musgraves is building toward a larger announcement.
“Welcome to the Middle of Nowhere,” a second text reads. “Save my number. This is where the real ones get first word. XO, Kacey.”
The phrase “middle of nowhere” has become a recurring theme across Musgraves’ online presence. The bio on her Instagram and X accounts now read, “somewhere in the middle of nowhere.”
Social Media Clues Are Piling Up
The posters and phone line aren’t the only hints. On X, Musgraves shared a post from April 14, 2025 that read: “Is it possible to die of horniness? Asking for a friend.”
The post’s tone aligns directly with the suggestive messaging on the billboards, reinforcing the idea that these scattered pieces are all part of one coordinated rollout.
Fans are convinced Musgraves is teasing a new album, dubbed KM6 by her dedicated fanbase — shorthand for what would be her sixth major project (seventh, if you include her Christmas album).
On March 1, a fan asked Musgraves on X if she “cares to share more about KM6.” Musgraves replied to that post on March 5 — the same day the posters went viral.
Her reply? A cow face emoji, similar to the cow featured on the posters. For fans already hunting for connections, this was the confirmation they needed that something was in motion.
Teasing a New Era After a Loss of Romance
The last album Musgraves released was Deeper Well on March 15, 2024. She has released six studio albums, including a Christmas album. If a new project is on the horizon, it would mark a relatively long turnaround for the artist.
The lyrical themes hinted at in the phone line — loneliness, desire, longing — may also draw from changes in Musgraves’ personal life.
Musgraves and Ruston Kelly announced their divorce in July 2020 after less than three years of marriage, with the divorce finalized in September 2020.
She was last connected to poet Cole Schafer. They were together for more than two years before she confirmed their split in March 2024.
Musgraves hasn’t formally announced an album title, tracklist or release date.
But the coordinated campaign — billboards in three major cities, a working phone number with new music, a text-based sign-up system and social media activity — suggests a reveal could come soon.
Fans who want to be among the first to know can call (430) 789-9797 and follow the text message prompts to sign up for updates.
BOTTOM LINE: Musgraves hasn’t confirmed anything officially, but a multi-city billboard campaign, a phone line playing unreleased music and coordinated social media teases all point to a new album announcement coming soon.
Production of this article included the use of AI. It was reviewed and edited by a team of content specialists.
