Miami Herald Logo

Sprinkle pool is great for photos. Miami Beach says it’s bad for the environment. | Miami Herald

×
  • E-edition
  • Home
    • Site Information
    • Contact Us
    • About Us
    • Herald Store
    • RSS Feeds
    • Special Sections
    • Advertise
    • Advertise with Us
    • Media Kit
    • Mobile
    • Mobile Apps & eReaders
    • Newsletters
    • Social
    • Facebook
    • Twitter
    • Google+
    • Instagram
    • YouTube

    • Sections
    • News
    • South Florida
    • Miami-Dade
    • Broward
    • Florida Keys
    • Florida
    • Politics
    • Weird News
    • Weather
    • National & World
    • Colombia
    • National
    • World
    • Americas
    • Cuba
    • Guantánamo
    • Haiti
    • Venezuela
    • Local Issues
    • Crime
    • Education
    • Environment
    • Health Care
    • In Depth
    • Issues & Ideas
    • Traffic
    • Sections
    • Sports
    • Blogs & Columnists
    • Pro & College
    • Miami Dolphins
    • Miami Heat
    • Miami Marlins
    • Florida Panthers
    • College Sports
    • University of Miami
    • Florida International
    • University of Florida
    • Florida State University
    • More Sports
    • High School Sports
    • Auto Racing
    • Fighting
    • Golf
    • Horse Racing
    • Outdoors
    • Soccer
    • Tennis
    • Youth Sports
    • Other Sports
    • Politics
    • Elections
    • The Florida Influencer Series
    • Sections
    • Business
    • Business Monday
    • Banking
    • International Business
    • National Business
    • Personal Finance
    • Real Estate News
    • Small Business
    • Technology
    • Tourism & Cruises
    • Workplace
    • Business Plan Challenge
    • Blogs & Columnists
    • Cindy Krischer Goodman
    • The Starting Gate
    • Work/Life Balancing Act
    • Movers
    • Sections
    • Living
    • Advice
    • Fashion
    • Food & Drink
    • Health & Fitness
    • Home & Garden
    • Pets
    • Recipes
    • Travel
    • Wine
    • Blogs & Columnists
    • Dave Barry
    • Ana Veciana-Suarez
    • Flashback Miami
    • More Living
    • LGBTQ South Florida
    • Palette Magazine
    • Indulge Magazine
    • South Florida Album
    • Broward Album
    • Sections
    • Entertainment
    • Books
    • Comics
    • Games & Puzzles
    • Horoscopes
    • Movies
    • Music & Nightlife
    • People
    • Performing Arts
    • Restaurants
    • TV
    • Visual Arts
    • Blogs & Columnists
    • Jose Lambiet
    • Lesley Abravanel
    • More Entertainment
    • Events Calendar
    • Miami.com
    • Contests & Promotions
    • Sections
    • All Opinion
    • Editorials
    • Op-Ed
    • Editorial Cartoons
    • Jim Morin
    • Letters to the Editor
    • From Our Inbox
    • Speak Up
    • Submit a Letter
    • Meet the Editorial Board
    • Influencers Opinion
    • Blogs & Columnists
    • Blog Directory
    • Columnist Directory
    • Andres Oppenheimer
    • Carl Hiaasen
    • Leonard Pitts Jr.
    • Fabiola Santiago
    • Obituaries
    • Obituaries in the News
    • Place an Obituary

    • Place an ad
    • All Classifieds
    • Announcements
    • Apartments
    • Auctions/Sales
    • Automotive
    • Commercial Real Estate
    • Employment
    • Garage Sales
    • Legals
    • Merchandise
    • Obituaries
    • Pets
    • Public Notices
    • Real Estate
    • Services
  • Public Notices
  • Cars
  • Jobs
  • Moonlighting
  • Real Estate
  • Mobile & Apps

  • el Nuevo Herald
  • Miami.com
  • Indulge

Entertainment

Sprinkle pool is great for photos. Miami Beach says it’s bad for the environment.

By Madeleine Marr

    ORDER REPRINT →

January 03, 2018 06:00 PM

Say it ain’t so.

Since opening during Art Basel Miami Beach, The Museum of Ice Cream has beckoned locals and visitors alike with icy-meets-sweet allure.

Located at Faena District at 3400 Collins Ave. on Miami Beach, the princess-pink palace is devoted to most everyone’s favorite frozen treat.

Sign Up and Save

Get six months of free digital access to the Miami Herald

SUBSCRIBE WITH GOOGLE

#ReadLocal

If you've ever wanted to jump into a pool of sprinkles, or swing on a banana swing while eating a chocolate covered frozen banana, a new museum on Miami Beach is waiting for you. The Museum of Ice Cream is opening on Collins Ave. in Miami Beach wi

By

The girly dessert lover’s destination, with other locations in New York City, Los Angeles and San Francisco, features such over-the-of top perks as an “ice cream prophet,” who gives ice cream readings; a dance studio; sculpture room; milkshake bar; dance studio; and playground.

One of the most Instagrammed spots, though, is likely the so-called sprinkle pool.

If you follow friends who have stopped by the celebrity magnet, you’ll likely see images of them playing with little pieces of what appear to be colorful sprinkles. The pool is reportedly filled with 100 million of these tiny plastic do-dads, give or take a million.

Sounds innocent enough. But local environmentalist Dave Doebler took issue with what he saw outside the venue. In a video posted on YouTube, Doebler, who founded VolunteerCleanup.org, filmed the sprinkles littered about the museum’s environs, including the cracks of the sidewalk, and even into the soil.

The caption for the video reads: “Interactive Art Installation has people take selfies in mounds of plastic sprinkles that get caught in their clothes and then drop off when they walk outside. Sprinkles go into... The street, into the storm drains, and straight out to the bay causing avoidable marine debris,” he wrote.

Soon after Doebler alerted the Miami New Times to the potential environmental problems, the City of Miami Beach’s Code Compliance department issued the museum a sanitation forthwith violation for creation of a health hazard or nuisance. It carries a $1,000 fine. See the case here.

 

Celebrate the end of a SWEET year with the people who have made the past 365 days filled with FUN & ice cream bliss. TAG your BFF who was by your side through it all...including when you swam in SPRINKLES! ✨#museumoficecream #2017 @foodgod @kimkardashian @kourtneykardash

A post shared by MUSEUM OF ICE CREAM (@museumoficecream) on Dec 28, 2017 at 5:13pm PST

Spokeswoman Devan Pucci says the situation is being rectified: “At Museum of Ice Cream, we take our role very seriously as a public-facing entity and aim to inspire and position ourselves as a brand who greatly understands our social responsibility and cultural presence. We appreciate the feedback we have received from visitors and the local Miami community and can assure our audience that we don’t take their suggestions lightly. As a result, we have taken immense precautions to ensure we are environmentally conscious and implementing sustainable efforts.”

Pucci continues that there is a massive cleanup under way.

 

100 million sprinkles, mean 100 million dreams! Never give up on your biggest and wildest ideas...we promise they’re closer than you think. MOIC started from one dream, a lot of hard work, and a team who believed that ANYTHING was and is possible ✨#museumoficecream

A post shared by MUSEUM OF ICE CREAM (@museumoficecream) on Dec 21, 2017 at 7:43am PST

“At all of our MOIC locations, including Miami, we have hired multiple cleaners that are constantly sweeping around the building as well as paying extra attention to the waterway entrance. Additionally, we have already begun the process of creating a biodegradable sprinkle for our Sprinkle Pool, that will be implemented in the near future. It is important to note that we have been consulting with top environmental specialists to learn more about how we can greater impact Miami’s sustainable efforts.”

She continues that the drainage systems have been layered with felt by Public Works, and the sprinkles are being collected.

Going forward, guests will continue to be reminded to do a “double shake upon leaving,” ensuring the fake sprinkles are kept inside the property.

  Comments  

Videos

‘The Lego Movie 2’ | Anatomy of a scene

Students learn Alvin Ailey’s choreography during Black History Month

View More Video

Trending Stories

Haiti is once again on edge, and humanitarian aid groups debate whether to go or cancel

February 14, 2019 07:24 PM

He was robbed while mowing a lawn. He talked. Then 40 bullets were fired into his house

February 14, 2019 08:45 AM

Dolphins sign former second-round defensive end and a young cornerback

February 15, 2019 03:30 PM

Hearts are heavy, attendance is light at Marjory Stoneman Douglas High School

February 14, 2019 09:05 AM

Inside exclusive Ocean Reef community, charges of sex and ‘control’ against top manager

February 14, 2019 11:23 AM

Read Next

People

Perfect Storm: The 500 and fight that changed NASCAR forever

By MARK LONG AP Sports Writer

    ORDER REPRINT →

February 16, 2019 03:09 AM

Thanks to a landmark television deal, a massive snowstorm and a spectacular ending, the 1979 Daytona 500 was instrumental in broadening NASCAR's southern roots.

KEEP READING

Sign Up and Save

#ReadLocal

Get six months of free digital access to the Miami Herald

SUBSCRIBE WITH GOOGLE

MORE ENTERTAINMENT

People

Thrill of the skate _ Philly sees roller rink revival

February 16, 2019 03:05 AM
Chicago police release 2 men questioned in Smollett case

People

Chicago police release 2 men questioned in Smollett case

February 16, 2019 01:23 AM
Key moments in actor Jussie Smollett’s Chicago attack

People

Key moments in actor Jussie Smollett’s Chicago attack

February 16, 2019 12:01 AM

People

Film explores how fisherman is trying to save piece of coast

February 16, 2019 12:01 AM

People

Artist’s works tell stories of struggle, but also survival

February 16, 2019 12:01 AM

People

Grammy recipient credits Macon-Bibb schools for music skills

February 16, 2019 12:01 AM
Take Us With You

Real-time updates and all local stories you want right in the palm of your hand.

Icon for mobile apps

Miami Herald App

View Newsletters

Subscriptions
  • Start a Subscription
  • Customer Service
  • eEdition
  • Vacation Hold
  • Pay Your Bill
  • Rewards
Learn More
  • About Us
  • Contact Us
  • Newsletters
  • News in Education
  • Public Insight Network
  • Reader Panel
Advertising
  • Place a Classified
  • Media Kit
  • Commercial Printing
  • Public Notices
Copyright
Commenting Policy
Privacy Policy
Terms of Service


Back to Story