This may upset office drones who depend dearly on their favorite coffee pod machine to get through the day.
But we are hear to tell you: Your K-Cups are at risk.
This is because Keurig Green Mountain, the Vermont-based company best known for putting out single-serve brewing systems that use pods to make hot beverages, has taken a stand. The coffeemaker decided to pull ads from “The Sean Hannity Show” after the conservative host appeared to defend U.S. Senate candidate Roy Moore, who was accused of sexual misconduct by four women who were underage at the time of the allegations, according to a Washington Post report.
Hannity fans are not happy, to say the least. On Twitter, many staged a protest with such hashtags as #breakyourkeurig, #BoycottKeurig and #IStandWithHannity. Some even encouraged coffee lovers to buy machines from competitor Nespresso instead.
Some Keurig owners even destroyed their machines in protest, an endeavor that could prove costly — though a Keurig K-Compact Single Serve Coffee Maker is just $49.95 at a retailer like Walmart. The higher-end models, such as K155 Office Pro Single Cup Commercial K-Cup Pod Coffee Maker, could run you well over $200.
At least Hannity said he can help soften the financial blow. On Sunday, he told his fans that he was going to buy 500 coffee makers to give away to those with the best videos of them destroying their machines.
In addition to Keurig, three other advertisers confirmed they will not be running ads on the Fox News show: Realtor.com; Eloquii, a plus-size women’s clothing company; 23 and Me, a genetic testing company; and Nature’s Bounty vitamins.
Even actor James Woods jumped into the fray, defending Hannity and telling Keurig, “You’re going to be so unhappy you made this decision.”