Back that thang up and grab a can of ‘Juvie Juice’ at these NOLA locations
Iconic rapper Juvenile has teamed up with a local New Orleans brewery to create his own branded beverage. “Juvie Juice” is the rapper’s take on the beloved southern staple, “Arnold Palmer.” Juvenile and Urban South Brewery took the traditional iced tea and lemonade mixture and added the brewery’s unique blend of hops. The beverage, which has a 5% alcohol content, is the brand’s first take on twisted tea.
Brewbound shared a statement from Jacob Landry, founder and president of Urban South Brewery, where he spoke to the excitement of working with the New Orleans legend.
“We are really excited about our collaboration with Juvenile. Juvie Juice is inspired by his favorite drink, an Arnold Palmer,” Landry said. “This is also the brewery’s first time releasing a hard iced tea, and we are excited about how the formula turned out!”
Juvenile, born Tarrius Nash, is best known for his hit “Back That Azz Up,” which was released under Cash Money Records. His commercial success makes him one of the most acclaimed rappers from NOLA. Juvie’ Juice debuted in the city just in time for Mardi Gras. Juvenile posted about the collaboration on his Instagram.
New Orleans graphic designer Nik Richard was the mastermind behind the can’s artwork, which depicts Juvenile with his signature gold grillz and camouflage bandana. The rapper autographed several cans that were handed out to fans at Urban South’s taproom on Tchoupitoulas Street.
The twisted tea is available at Urban South’s taproom and available for purchase online. If you are in New Orleans, here are some local spots where you can pick up your own can of Juvie Juice:
Birdies Food-N-Fuel - 15661 River Rd., Hahnville, LA 700571
Stained Glass Wine House - 201 Huey P. Long Ave, Suite A, Gretna, LA 70053
Dorignac’s - 710 Veterans Blvd, Metairie LA 70005
Total Wine & More - 3780 Veterans Memorial Blvd, Metairie, LA 70002
Avenue Wine & Spirits - 2025 St Charles Ave, New Orleans, LA 70130
Canseco’s Market - 2221 Filmore Ave, New Orleans, LA 70122
Birdy’s NOLA - 1320 Magazine St, New Orleans, LA 70130
Breaux Mart- 3233 Magazine St, New Orleans, LA 70115
Robert Fresh Market - 8115 S Claiborne Ave, New Orleans, LA 70118
Sidney’s Wine Cellar- 917 Decatur St, New Orleans, LA 70116
Martie Bowser is a journalist and public relations professional in Charlotte, NC. She enjoys amplifying the voices of POC and women that fill a void within their community. Her bylines include “person of interest” interviews, small business highlights, pop culture commentary, entertainment features, and everything Beyonce.
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This story was originally published March 6, 2023 at 11:28 AM.