RECA: The Miami Agency Quietly Powering Some of the City’s Fastest-Growing Brands
Miami has become one of the most competitive creative markets in the country. As startups, luxury brands and global companies continue to relocate to South Florida, the demand for marketing agencies that can respond quickly while maintaining quality has surged.
Amid this growth, RE Creative Agency has developed a growing presence in the city’s marketing sector. Co-founded by Isabella Gikher and Maria Castedo, the agency has scaled from a small, founder-led operation into a full-service seven-figure creative and strategy company, all without outside investment.
From Roommates to Managing Partners
They began building RECA while living together as roommates, running the business without outside investment and with a focus on building internal systems. Instead of chasing quick wins, they focused on refining systems, developing repeatable frameworks and working directly inside their clients’ businesses.
Due to their nationwide expansion, 30% of their clients today remain in Miami, primarily in the hospitality and lifestyle sectors, including restaurants, wellness brands and event-based businesses.
One of RECA’s Miami success stories
One of RECA’s Miami success stories is a wellness brand focused on clean, functional health routines. When the company came to RECA, it offered only a single wellness product. Today, the brand has expanded into a broader wellness offering, including electrolyte drinks, run clubs, and other experiential offerings.
RECA provides Marketing 360 support, including:
- Social media management
- Experiential activations and partnerships
- Paid advertising campaigns
- Email marketing and marketing collateral
- Product and packaging branding
- Launch strategy for new products
Through this partnership, RECA has supported the company as it expanded its product line and brand presence, illustrating how integrated marketing support can assist growing companies in a fast-moving market.
Thriving in Miami’s Fast-Paced Market
While many agencies in Miami have built momentum through hype or rapid expansion, RE Creative Agency has remained focused on longevity. Looking ahead, the founders plan to grow RE Group’s presence internationally, broaden its educational offerings and continue working with brands focused on sustained development.
Building a 27-Person, Women-Led Team
RECA has scaled deliberately, now operating a 27-person team composed entirely of women, a rarity in agency leadership. The team supports clients locally and nationally, helping restructure marketing operations, modernize branding and build integrated campaigns designed to support business objectives.
A Long-Term Vision Beyond Trends
While many agencies in Miami have built momentum through hype or rapid expansion, RECA has remained focused on longevity. The founders’ long-term vision includes scaling RE Media Group globally, expanding educational platforms and continuing to build brands that create cultural and economic impact.
The agency’s growth has been largely understated, but Miami’s evolving business landscape has shaped the agency’s positioning in the market.
As the city continues to redefine itself as a hub for innovation and entrepreneurship, RECA represents one approach to agency growth in Miami’s market, built quietly, intentionally and with staying power.
Connect with RECA on Instagram
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