As someone who reviews education and admissions services, I’ve seen counseling companies across every price point and philosophy. Empowerly is one of the better-known names in the space, especially for families seeking guidance from former admissions officers, essay experts, and counselors who understand how complicated the college admissions process has become. And with only about 100–150 schools considered highly selective, while most admit the majority of applicants, strong guidance can make a real difference.
But is Empowerly actually helpful? And does it justify its cost?
In this Empowerly review, I’ll walk you through my hands-on experience with their platform, team, counseling style, and essay process so you can decide if it fits your high school students, parents, or your own college journey.
Is Empowerly Right for You?
- You want structured support beginning as early as sophomore year: Empowerly’s long-term planning and data-driven dashboard can help you map out a strategic plan.
- You want detailed feedback from people with admissions expertise: Empowerly offers substantial guidance on essays and profiles.
- You want a traditional one-person private counselor relationship: Empowerly’s team-based approach may feel less personal.
- You need unlimited essay editing or highly intensive tutoring: their packages cap services per month.
- You want lower-cost support: Empowerly is one of the higher-priced companies in the U.S. college counseling space.
Empowerly Package Options
| Plan Name | Monthly Price | What’s Included |
|---|---|---|
| Premium Plan | $3,600 per month | 4 hours of counseling + unlimited messaging + application support |
| Empowerly Counseling Plan | $2,400 per month | 3 hours of counseling + essay coaching + activity list guidance |
| Starter Plan | $1,400 per month | 2 hours of counseling + college list support + general advising |
Empowerly Service Overview
Empowerly is a college counseling service designed for students who want a clear plan — not vague advice — during the college application process. Instead of meeting occasionally with one counselor, students work with a small team that helps them figure out where they’re competitive, what they should be focusing on right now, and how to avoid wasting time on applications that aren’t a good fit.
As much as I love this, the team-based model isn’t everyone’s preference, as some students may prefer working with one dedicated counselor throughout the entire process rather than interacting with different specialists depending on the task.
From the student side, the biggest benefit is structure. Empowerly breaks the process into concrete steps with timelines, checklists, and progress tracking, so you always know what’s coming next.
Their platform combines three major elements:
1. Counseling & Advising
One thing I genuinely liked when I tested Empowerly was the team-based setup. Instead of being tied to a single counselor, students work with a small group that’s tailored to their needs — usually a primary counselor, an essay specialist, and in some cases a former admissions officer.
When I tried their communication tools, responses were quick and practical. For example, when I asked whether a student should prioritize strengthening extracurriculars or start outlining essays first, the guidance wasn’t vague, they broke down why one mattered more at that stage and mapped out what the next two months should realistically look like. That kind of clarity is especially helpful for students who feel stuck or unsure where to focus.

2. Essay Editing Support
Empowerly provides editing for:
- Personal statements
- Supplemental essays
- Admissions essays
- New ideas for prompts when students feel stuck
Their feedback style leans strategic, focusing on structure and storytelling. I appreciated that they centered the student’s authentic story, not overly polished admissions jargon. It is important to note that essay support is limited by plan type and monthly allotments, meaning students receive a set number of reviews or edits per month rather than unlimited feedback. This works well for students who stay on schedule, but it may feel restrictive for those who prefer to submit multiple drafts at once or need frequent last-minute revisions.
3. Research Tools & Resources
When it comes to research, Empowerly offers:
- Free online resources
- A dashboard for project tracking
These were genuinely super helpful for students who like checklists and structure.

Empowerly also supports international students, which many competitors overlook. Their counselors help navigate school lists that are realistic for international applicants, explain how admissions expectations can differ by country, and provide guidance on testing, transcripts, and English-language requirements that often trip students up.
Pros
- Strong Essay Support With Clear, Actionable Notes: As a reviewer, I pay close attention to the essay process, and Empowerly’s comments were specific rather than vague (“strengthen your conclusion” is not useful; Empowerly avoided that).
Students show they can revise more confidently with targeted guidance. - Access to Former Admissions Officers: Hearing directly from people who evaluated files at top colleges is valuable. Students show deeper understanding of what selective schools actually prioritize beyond test scores and good grades.
- Great for Families Who Need Structure: If your student struggles with deadlines, Empowerly’s project management tools. Counselors who gently nudge students keep them moving. Students show improved consistency during application season.
Cons
- Inconsistent Communication for Some Users: Several users have mentioned experiencing slower responses or less consistent support from certain counselors, especially during busy application months. This isn’t universal, but it’s a recurring complaint worth noting.
- Team-Based Model Isn’t Everyone’s Preference: Some students prefer one dedicated counselor for everything. Empowerly switches specialists based on the task.
- Not Ideal for Students Who Want Unlimited Editing: Essay support is limited by plan type and monthly allotments.
Empowerly
Counseling Meetings
I tested the meeting flow by submitting mock questions about:
- Balancing good grades with extracurriculars
- Choosing between top school options
- Whether test scores mattered at selective universities
- How to strengthen an activity list
Responses were quick and thoughtful, which is not something I can say for every counseling company.
Dashboard & Online Tools
One thing I pay close attention to when reviewing college counseling companies is how well their online tools actually support the application process. Empowerly’s dashboard stood out more than I expected.
The interface organizes tasks for sophomore year, junior year, and senior year into a clear timeline, and it includes project tracking for essays, activities, and meetings. It isn’t flashy, but it’s practical, which matters more than aesthetic design when a student is juggling multiple application essays, deadlines, and schoolwork.
I uploaded mock essays, activity lists, and questions to see how the system handled them, and everything synced smoothly. The messaging panel also kept track of all counselor responses, making it easy for parents and students to follow updates.

Essay Editing
I submitted sample application essays and found the feedback:
- strategic
- direct, not fluffy
- aligned with the values of modern college admissions officers
They were strong with the authentic story piece, which matters more than people realize.

Support for Younger Students
Empowerly is very proactive with:
- Sophomore year planning
- Early summer ideas
- Long-term project support
This is ideal for applicants aiming at top universities, because the admissions process begins much earlier than most families expect.
International Student Support
Their guidance for international students was well-informed, especially around testing requirements, documents, and context.
Comparing Empowerly to Competitors
Admissionado
If a student’s biggest struggle is essay editing, Admissionado generally offers more intensive narrative coaching. Their editors are known for helping students uncover deeper themes, and in my experience, they provide some of the most creative personal statement direction.
Check out this Admissionado review.
Best for: students aiming at storytelling-heavy applications.
Crimson Education
Crimson offers a more global, high-tech model with tutoring, SAT prep, and specialty programs. For students targeting highly selective schools, Crimson’s data-driven approach and large team of specialists give them an edge.
Learn more in this review of Crimson Education.
Best for: multi-layered support across academics, activities, and essays.
PrepExpert
Their strength is test scores and academic improvement. If a student needs tutoring alongside counseling, PrepExpert’s SAT/ACT programs can raise scores significantly before senior year.
Best for: families who want admissions support plus score boosts.
Where Empowerly Fits In
Empowerly is strongest when a student wants:
- structured planning
- consistent meetings
- access to many resources
- help staying organized
If essay writing or test prep is the main need, one of the competitors above may be a better value.
Bottom Line
Empowerly is a good fit for families who want a structured, resource-rich program guided by a team of specialists, including former admissions officers. The service is especially helpful for students at busy public schools or those who need personalized support early in their college journey.
However, the cost is high, and families should consider whether they need a team-based model or would prefer a more intensive one-on-one counselor relationship.
As a reviewer, my experience was generally positive. I found the guidance thoughtful, the essay feedback substantial, and the platform easy to use. But whether the investment is “worth it” depends on how much support a student truly needs.
FAQs
It depends. If you value structured planning and access to specialists, Empowerly can be very helpful. For families wanting more affordable services, other companies may be better.
Yes. Personal statements, supplemental essays, and application essays receive detailed editing and strategic feedback.
Yes, Empowerly offers reviews from people who previously worked as college admissions officers. This is especially helpful for competitive applicants.
Yes, they have dedicated support for international students navigating U.S. universities.
For many students, yes. But families who want additional structure or long-term planning may find private counseling useful.
