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  • Video: Super Bowl ads by the numbers

    The biggest hits are not always during the Big Game. Take a look at the winners between the plays: the new brands, the old favorites, and the downright doggone memorable Super Bowl commercials — you might be surprised who the champions are, and what the price tag is for airtime during the most-watched telecast in TV history. Video by McClatchy.

The biggest hits are not always during the Big Game. Take a look at the winners between the plays: the new brands, the old favorites, and the downright doggone memorable Super Bowl commercials — you might be surprised who the champions are, and what the price tag is for airtime during the most-watched telecast in TV history. Video by McClatchy. Cristina Rayas & Nicole Cvetnic / McClatchy
The biggest hits are not always during the Big Game. Take a look at the winners between the plays: the new brands, the old favorites, and the downright doggone memorable Super Bowl commercials — you might be surprised who the champions are, and what the price tag is for airtime during the most-watched telecast in TV history. Video by McClatchy. Cristina Rayas & Nicole Cvetnic / McClatchy

Greg Cote’s Super Bowl With a Smirk: An intriguing guide to what makes TV ads work

February 02, 2016 7:37 PM

About Greg Cote

Greg Cote

@gregcote

Greg Cote has been a Miami Herald sports columnist since 1995 and also writes the Random Evidence blog and NFL predictions along with his notorious sidekick the Upset Bird. He has covered Hurricanes football (1984-88), the Dolphins (1990-91) and major events including Super Bowls, NBA Finals, World Series, Stanley Cup, Olympics and World Cup.
Read Greg Cote's Random Evidence blog at http://blogs.herald.com/random_evidence/