More Videos

Greg Cote's Back in My Day: Halloween! 4:04

Greg Cote's Back in My Day: Halloween!

Greg Cote's Back In My Day: Handshakes 4:40

Greg Cote's Back In My Day: Handshakes

Greg Cote's Back in My Day: Cemetery Joggers 8:27

Greg Cote's Back in My Day: Cemetery Joggers

Greg Cote's Back in My Day: Toys 2:33

Greg Cote's Back in My Day: Toys

Greg Cote's Back in My Day: Straws 2:53

Greg Cote's Back in My Day: Straws

Greg Cote's Back in My Day - Pencils! 8:14

Greg Cote's Back in My Day - Pencils!

Giancarlo Stanton speaks about All-Star experience 5:06

Giancarlo Stanton speaks about All-Star experience

A giant U.S. flag is unrolled at the All-Star game 0:20

A giant U.S. flag is unrolled at the All-Star game

Fans around the country say who they came to see at the All-Star game 1:22

Fans around the country say who they came to see at the All-Star game

Giancarlo Stanton talks about the Home Run Derby and facing Aaron Judge 3:03

Giancarlo Stanton talks about the Home Run Derby and facing Aaron Judge

The biggest hits are not always during the Big Game. Take a look at the winners between the plays: the new brands, the old favorites, and the downright doggone memorable Super Bowl commercials — you might be surprised who the champions are, and what the price tag is for airtime during the most-watched telecast in TV history. Video by McClatchy. Cristina Rayas & Nicole Cvetnic / McClatchy
The biggest hits are not always during the Big Game. Take a look at the winners between the plays: the new brands, the old favorites, and the downright doggone memorable Super Bowl commercials — you might be surprised who the champions are, and what the price tag is for airtime during the most-watched telecast in TV history. Video by McClatchy. Cristina Rayas & Nicole Cvetnic / McClatchy

Greg Cote’s Super Bowl With a Smirk: An intriguing guide to what makes TV ads work

February 02, 2016 07:37 PM

More Videos

Greg Cote's Back in My Day: Halloween! 4:04

Greg Cote's Back in My Day: Halloween!

Greg Cote's Back In My Day: Handshakes 4:40

Greg Cote's Back In My Day: Handshakes

Greg Cote's Back in My Day: Cemetery Joggers 8:27

Greg Cote's Back in My Day: Cemetery Joggers

Greg Cote's Back in My Day: Toys 2:33

Greg Cote's Back in My Day: Toys

Greg Cote's Back in My Day: Straws 2:53

Greg Cote's Back in My Day: Straws

Greg Cote's Back in My Day - Pencils! 8:14

Greg Cote's Back in My Day - Pencils!

Giancarlo Stanton speaks about All-Star experience 5:06

Giancarlo Stanton speaks about All-Star experience

A giant U.S. flag is unrolled at the All-Star game 0:20

A giant U.S. flag is unrolled at the All-Star game

Fans around the country say who they came to see at the All-Star game 1:22

Fans around the country say who they came to see at the All-Star game

Giancarlo Stanton talks about the Home Run Derby and facing Aaron Judge 3:03

Giancarlo Stanton talks about the Home Run Derby and facing Aaron Judge

About Greg Cote

Greg Cote

@gregcote

Greg Cote has been a Miami Herald sports columnist since 1995 and also writes the Random Evidence blog and NFL predictions along with his notorious sidekick the Upset Bird. He has covered Hurricanes football (1984-88), the Dolphins (1990-91) and major events including Super Bowls, NBA Finals, World Series, Stanley Cup, Olympics and World Cup.
Read Greg Cote's Random Evidence blog at http://blogs.herald.com/random_evidence/