Danny DeVito portrays a living M&M in an ad you’ll see during Sunday’s Super Bowl because, well, because why not!? Marketers are paying more than $5 million per 30-second spot to capture the attention of more than 110 million viewers.
Danny DeVito portrays a living M&M in an ad you’ll see during Sunday’s Super Bowl because, well, because why not!? Marketers are paying more than $5 million per 30-second spot to capture the attention of more than 110 million viewers. AP
Danny DeVito portrays a living M&M in an ad you’ll see during Sunday’s Super Bowl because, well, because why not!? Marketers are paying more than $5 million per 30-second spot to capture the attention of more than 110 million viewers. AP

Super Bowl TV ads reach record cost ... but will the angry Clydesdale catch Betty White?

January 30, 2018 05:14 PM

About Greg Cote

Greg Cote

@gregcote

Greg Cote has been a Miami Herald sports columnist since 1995 and also writes the Random Evidence blog and NFL predictions along with his notorious sidekick the Upset Bird. He has covered Hurricanes football (1984-88), the Dolphins (1990-91) and major events including Super Bowls, NBA Finals, World Series, Stanley Cup, Olympics and World Cup.
Read Greg Cote's Random Evidence blog at http://blogs.herald.com/random_evidence/