The Miami Dolphins are getting social.
With the beginning of offseason workouts on April 11, the Dolphins will launch a series of web-based programs, including a daily news show, long-form interviews and live break-ins.
But instead of buying television or radio time, they’re cutting out the middle man. The original programs will be available to fans through Dolphins.com, the Dolphins mobile app, Facebook, Instagram, Twitter, Snapchat and YouTube.
The team, which ended its daily television and radio program Friday, has a new approach: reach its fanbase instantly and directly. Press conferences will be streamed live across all platforms. A rotating group of hosts will present fans with a daily recap of news.
And on April 28, the first day of the NFL Draft, the Dolphins will debut “The Audible,” which the team says “will feature unique perspectives on the team with long-form conversations, interviews and social media interaction.” Fans will be allowed to ask questions.
Select content with be shared with Dolphins media partners WFOR and ESPN Deportes, as well as its English-language radio partner once a deal is finalized.
The Dolphins’ spring football program will run about two months, including organized team activities on May 24-26, May 31, June 1-2 and June 6-9. The team’s voluntary minicamp will be April 26-28. Its mandatory minicamp is June 14-16.
▪ Free-agent cornerback Greg Toler visited the Dolphins Friday but left without a contract.