Pope Francis and Cuba's Fidel Castro shake hands in Havana on Sept. 20, 2015. Castro’s preference for Adidas tracksuits has made Adidas the most recognizable consumer brand in Cuba, according to a new consumer study by Boston Consulting Group.
Pope Francis and Cuba's Fidel Castro shake hands in Havana on Sept. 20, 2015. Castro’s preference for Adidas tracksuits has made Adidas the most recognizable consumer brand in Cuba, according to a new consumer study by Boston Consulting Group. Alex Castro AP
Pope Francis and Cuba's Fidel Castro shake hands in Havana on Sept. 20, 2015. Castro’s preference for Adidas tracksuits has made Adidas the most recognizable consumer brand in Cuba, according to a new consumer study by Boston Consulting Group. Alex Castro AP

Cuba

June 02, 2016 12:01 AM

Study finds low brand awareness among Cubans — but they do know Adidas

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