Instagram changed its logo, and the internet is freaking out

Instagram released an update to its app Wednesday, which included a redesigned logo and streamlined app interface. The internet responded with impassioned views, complete with many, many gifs.

The consensus? New logo = bad, new interface = good.

Instagram says users share over 80 million photos and videos on the app each day. Those who updated the app Wednesday saw Instagram’s old “teddy-bear brown” camera logo disappear, to be replaced by a new, rainbow-colored camera. The company acknowledged that people were used to the old logo, but said it needed a refresh.

“Brands, logos and products develop deep connections and associations with people, so you don’t just want to change them for the sake of novelty,” Instagram’s head of design Ian Spalter wrote in a post outlining the changes. “But the Instagram icon and design was beginning to feel, well… not reflective of the community, and we thought we could make it better.”

The internet doesn’t appear to agree with the assessment that the logo the team arrived at is, indeed, better.

The company, which is owned by Facebook, also changed the logos for its supporting products Hyperlapse, Layout, and Boomerang.

In an emoji-laden promotional video for the new design inside the app, Instagram said it wanted to shift focus onto the user – and the photos of everything they ate, the silly things their pet did and where they traveled. The company wanted the color inside the app to come from users.

“We stripped the color and noise from surfaces where people’s content should take center stage, and boosted color on other surfaces like sign up flows and home screens,” Spalter wrote.

Reaction to the new app interface was a lot more positive:

This story was originally published May 11, 2016 at 3:28 PM with the headline "Instagram changed its logo, and the internet is freaking out."