Miami-Dade County

May 6, 2014

Miami-Dade mayor names new communications chief

Miami-Dade County Mayor Carlos Gimenez has hired a new communications director with a background in politics.

Miami-Dade County Mayor Carlos Gimenez has hired a new communications director with a background in politics.

Michael Hernández will replace Fernando Figueredo, who last month returned to an administrative post at Florida International University.

Hernández joins the administration from Penn Schoen Berland, a market research and political consulting firm. He previously worked for the Coral Gables-based Balsera Communications agency and as Hispanic communications director for the Miami-Dade Democratic Party. During the 2012 presidential election, Hernández was a surrogate for the Obama reelection campaign, particularly on Spanish-language media.

Gimenez is a Republican in a nonpartisan post.

Hernández, whose first day is Wednesday, said he will make an annual salary of $140,000. That will be $15,000 more than Figueredo’s salary of $125,000.

Gimenez said the additional funds will come from not replacing Suzy Trutie, the communications deputy who left his office last week to become marketing and public affairs director at Vizcaya Museum & Gardens.

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