NBCUniversal Telemundo Enterprises is expanding its digital footprint via new partnerships with online giants Vox, Buzzfeed, Mashable and Tastemade.
Peter E. Blacker, executive vice president of digital media and emerging businesses for the company, announced the deals Thursday at a press conference held at New York’s Museum of Arts and Design.
“Our audiences crave immersive experiences across all screens that speak to their unique multicultural identity,” he said. “We’ve teamed up with the biggest names in digital media to introduce original opportunities for our clients to connect with the demographic that is driving the U.S. consumer market, spending more than anybody else across major categories.”
The new offerings will include:
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▪ DELI, a food-centric digital and social experience targeted to the U.S. Hispanic millennial market, in partnership with Tastemade;
▪ A weekly Facebook live show, co-produced by El Pulso and Mashable, highlighting the latest technology social chatter and viral trends among Latinos;
▪ A new website. a joint venture between Telemundo and the Vox-owned SB Nation, aimed at millennial Hispanic fans of soccer, mixed martial arts and boxing;
▪ Much Ado About Nada, a short-form, English-language series combining Telemundo’s telenovela expertise with Buzzfeed’s arsenal of publishing and distribution resources.
Univision Communications, Telemundo’s chief rival, announced last month it had formed a new multi-platform endeavor, also aimed at Hispanic millennials, encompassing Fusion, The Onion, The Root, The A.V. Club, El Rey Network and Clickhole.