The kaleidoscope prints of fashion line Trina Turk will soon splash color in an area of Miami unfamiliar with luxury fashion brands: the MiMo district.
The rectangular gray corner store at 7200 Biscayne Blvd., once Biscayne Boxing, is now papered with bright ads for Los Angeles-based contemporary brands Trina Turk and menswear line Mr Turk. The new store opens in April.
It signals another step in the district’s metamorphosis from an area of dodgy motels to a vibrant neighborhood. And it’s exactly why designer Trina Turk picked it.
Turk said the neighborhood had a “similar vibe” to the stretch of Palm Springs, California where she opened her flagship store in 2002.
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“The establishment of our store there sparked a revitalization of the surrounding area, with new retail businesses opening around us,” Turk said. “We look forward to the same occurring in the MiMo district.”
Turk said she was also influenced by the transformation of MiMo’s star tenant, the long vacant Vagabond Motel which reopened in 2014 with a new name — the Vagabond Hotel — and a retro vibe reminiscent of something out of “The Jetsons.”
“We have stayed at the Vagabond and have had dinner there,” Turk said. “It definitely had an influence on our decision.”
The new store will follow a similar model to the Palm Springs flagship store, with mini-departments for Trina Turk’s woman’s clothing line, including the swim, spa and active wear collections, accessories, the Mr Turk menswear line and home decor.
The owner of the building, GRST 7200 Biscayne Investors, part of real estate investment fund Greenstreet Real Estate Partners, bought the building for $3.9 million in 2014.
The fashion line considered South Beach, the Design District and Brickell before settling on MiMo, Turk said, and it’d also like to open a store at Aventura Mall in North Miami. Trina Turk currently has a store at the Bal Harbour Shops, on Collins Ave. in Bal Harbour.
“Ultimately, the greater Miami metropolitan area can support more than one Trina Turk and Mr Turk boutique — it's a city that embraces vibrant print, color and swimwear,” Turk said.