Radio series helps business owners reboot
A two-week radio series that starts Monday aims to help small business owners reenergize and reboot their businesses now, laying the foundation for a successful 2015.
08/14/2014 11:32 AM
08/17/2014 5:37 PM
Could your business use a re-boot? For a small business owner, the fourth quarter is a great time to take a deep look at your operations and put some key changes in place in order to get a fast start in 2015.
To help, hosts Pete De La Torre and Sally Villalba launch a two-week radio program on Monday called the Entrepreneur Re-Boot Academy. The series is designed to help entrepreneurs re-think, re-tool and re-energize their existing businesses.
Each morning, local and national business leaders, including the head of the Small Business Administration, will join the show. It will run in the time slot of his usual weekday drive-time show from 8 a.m. to 9 a.m on WZAB 880AM The Biz, Miami’s only all-business radio station.
De La Torre said the series will cover key areas of running a business and provide information on business trends to inspire business owners and give them practical insights. “We want to keep it at a very high level, from financials to marketing to training, and everything is broken down to a daily lesson,” said De La Torre, an adjunct professor at Miami Dade College who heads Pete De La Torre Enterprise, a consulting company providing communication, training and professional speaking services.
Each day’s program has a theme, such as “Relentless Marketing” with branding guru Bruce Turkel; “Networking and Business Etiquette” with Ivan Mizner, founder of worldwide networking organization BNI; and “Create and Reinvent” with franchising expert Jerry Darnell. Each segment includes ideas, tips, best practices and success stories.
The series kicks off with two authors discussing the “Mindset of the Entrepreneur,” said De La Torre. Scott Schickler, who wrote 7 Mindsets to Live Your Ultimate Life, will talk about all the aspects of getting yourself prepared through attitude and being open to change. Also participating will be Glenn Carver, author of Stand in the Heat.
Thursday, SBA Administrator Maria Contreras-Sweet and Juan del Busto, former chairman of the Miami Federal Reserve, will shed light on financial health. Friday, Rick Beasley of Career Source South Florida, and FIU College of Business Dean David Klock will discuss educational opportunities and creating the culture needed to learn new skills.
Week 2 explores networking and mentorship. An Aug. 28 show explores trends in entrepreneurship; guests include economist Tony Villamil of the Washington Economics Group, Knight Foundation Miami Program Director Matt Haggman, and Carolina Rendeiro, CEO of Right Space Management. The series concludes Aug. 29 with an entrepreneur roundtable.
De La Torre spent decades in the flower importing business and in financial services and previously directed the Doral Business Council. He has been a radio host on 880 The Biz for more than four years, and has hosted The Pete De La Torre Business Hour for nearly a year. This is the first time he has devoted the show to a themed educational series. Partners in the Entrepreneur Re-Boot Academy include FIU College of Business, The Small Business Administration, The Coral Gables Chamber, Career Source South Florida, The Miami Herald’s Business Monday, WZAB 880AM The Biz, Pete De La Torre Enterprise and Community Newspapers.
“The overall goal is to ignite opportunities for existing entrepreneurs, to provide them with relevant, practical information that will allow them to leverage business opportiunities at the end of this year, and position themselves for a fast start in 2015,” said De La Torre. “Our goal is to do this on-air curriculum on an annual basis. And it’s all free to listeners.”
For more information on the Entrepreneur Re-Boot Academy: www.petedelatorre.com/ERBA.
Follow Nancy Dahlberg on Twitter @ndahlberg.
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