Beginning next year, movie-goers in North Miami Beach will be able to sip cocktails and order gourmet food as they watch a new release, wrapped in blankets in cushy, reclining leather chairs.
Boca Raton-based iPic Theaters said it has signed a lease with South Florida developer Dezer Development to build a new eight-screen, 40,000-square-foot luxury movie theater in North Miami Beach’s Intracoastal Mall.
“The level of luxury that is associated with the iPic theaters will further complement the Eastern Shores lifestyle options that will be located now in the Intracoastal Mall,” said Michael Dezer, chief executive of Dezer Development, which has holdings in New York, Florida, and Las Vegas, and says it is the largest oceanfront property owner in Sunny Isles Beach, with more than 27 oceanfront acres.
Dezer, whose firm paid $63.5 million for the Intracoastal Mall, said he is in the midst of upgrading and renovating the property, with plans to bring in a branch of Epicure Market as well as international and national high-end retail tenants. The shopping center, on Northeast 163rd Street, currently has 234,000 square feet of restaurants and shops, including T.J. Maxx, Winn-Dixie and Dollar Store.
The mall’s new iPic Theater will be built on the site of the now-shuttered Intracoastal 8 theater, which will be gutted and renovated, Dezer said. Construction is set to begin within three months, and the theater is slated to open in early 2015.
iPic Entertainment President and Chief Executive Hamid Hashemi was out of the country this week but said in a statement that “the residents of North Miami Beach, Aventura and Sunny Isles Beach demand the very best, and we know they will embrace the style, affinity and luxury that iPic Theaters has to offer.”
At the Intracoastal Mall, the new theater will offer the option of “Premium” or “Premium Plus” seating. Premium seat ticket-holders will relax in large, plush leather seats and may purchase their chef-driven food and beverage directly from purveyor Tanzy Express, and carry it into the theater to enjoy at their seat. Premium-Plus seating features reclining, oversized leather chairs, pillows and blankets, and individual service-call buttons that summon servers who deliver signature dishes or hand-crafted cocktails from Tanzy Express.
Ticket pricing has not been determined yet. iPic also has a theater in Boca Raton, where prices range from $12 to $14 for Premium Seating and $18 to $24 for Premium Plus Seating, the company said.
“This will actually transform the movie experience into an ultimate night out,” Dezer said. “Now, you go to the movie and have popcorn, and you go. This is a whole different experience.”
The new iPic North Miami Beach will feature eight auditoriums, each seating 50 to 90 movie-goers. All auditoriums will be equipped with 4K digital cinema technology, and seats can be reserved ahead of time on iPic’s proprietary reservation system on www.ipic.com, or on an iPic App.
iPic North Miami Beach said its gourmet dining concept will be headed by Chef Sherry Yard, corporate vice president of culinary direction for iPic Entertainment, and mixologist and master sommelier Adam Seger. Yard, recently named among the “Who’s Who of Food & Beverage in America” by the prestigious James Beard Foundation, has served as executive pastry chef at Wolfgang Puck’s empire for nearly 20 years.
In addition to developing the Tanzy Express menu for iPic North Miami Beach, Yard and Seger will also be part of a new iPic-owned restaurant concept near the theater at the Intracoastal Mall. The restaurant is expected to open in the next few months, Dezer said.
The new luxury theater is the first of three iPic Theaters currently under development in the greater Miami area, though the company declined to disclose the other sites. iPic currently operates a luxury theater in Boca Raton, and is planning to open another, in Delray Beach, next year.
Established in 2006, iPic Theaters currently operates 10 locations in Arizona, California, Florida, Illinois, Texas, Washington and Wisconsin and has new theatres planned for California, New Jersey, Texas, Philadelphia, and New York, in addition to those in South Florida.