Business

October 15, 2012

WWE says Wrestlemania brought $103 million to South Florida

Wrestlemania claims about a quarter of the economic impact that Super Bowl brought to South Florida in 2010.

When Wrestlemania came to South Florida last spring, the staged smackdown generated more than $100 million for the local economy, organizers said Monday.

World Wrestling Entertainment released an economic-impact study the Connecticut company commissioned to detail how much spending the five-day event attracted. The total claimed: $103 million, roughly 22 percent of $463 million that Super Bowl organizers claimed in direct and indirect spending when the big game came to SunLife Stadium in 2010.

The Wrestlemania study claims South Florida’s first time hosting the event set a new record for spending around Wrestlemania on April 1 and the related fan and televised events. The study also claims fans came from all 50 states to see Wrestlemania, which was held in SunLife Stadium and aired on pay-per-view television. The study said about 70 percent of fans came from outside the Miami area.

Academics and event organizers typically spar over calculating the economic impact of large tourism and sporting events, since public subsidies are available for events that can prove big boosts to the economy. Miami-Dade’s sport commission helped arrange up to $2 million in pledges and subsidies for Wrestlemania, which courts government support as it selects host cities.

Wrestlemania’s economic study was conducted by Enigma Research, an Orlando company that touts its economic impact studies as a way to attract money for events. Enigma’s website states: “Join the long list of successful events who have used Enigma’s sports event economic impact studies to obtain additional public and private sector support!”

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