Matthew Sherman, CEO and founder of Jugofresh
Why he’s in the Food 50: A former personal trainer whose clients went gaga for his juice cleanses, Matthew Sherman has catapulted Jugofresh from a single juice bar in South Beach to a multiunit enterprise and a café in downtown Miami’s new Whole Foods. Along the way, he has helped Jugofresh morph from a juice company to a destination for healthy eaters with its raw, vegan food options, even offering specialty vegan pies during the holidays. Sherman is one of several forward-thinking food professionals in this group who are giving today’s consumers the kind of unprocessed, locally sourced food they want as part of their healthy, active lifestyles.
Where to find him: Multiple locations.