The Miami Heat, off to a 5-12 start and in the midst of what team president Pat Riley has called a roster rebuild, sent a letter to season-ticket holders Monday offering them the chance to lock in current season ticket prices for the next three seasons if they renew before Dec. 21.
The letter, passed along to the media Tuesday by the Heat and written by Eric Woolworth, the team's President of Business Operations, stressed “there is absolutely no pressure to take this offer. It is being made as an accommodation to those that have been asking for it.”
Included in the offer:
▪ Discounted 2017, 2018 and 2019 NBA playoff tickets, "Enjoy the first three rounds of the NBA Playoffs at your existing season ticket price for each of the next three years," Woolworth wrote.
▪ A plan allowing the payment for each season to be made over a 10-month period.
▪ An invitation to an exclusive full-team Heat player event
In the past, the Heat has addressed ticket renewals later in the season.
Woolworth’s letter says information “regarding a different option” featuring a shorter term deal will be offered in the spring.
The Heat has sold out 247 consecutive regular season games and 303 games in a row including the playoffs. The Heat's sellout streaks are the second-longest currently in the entire NBA, only Dallas’ is longer.
Additionally, 225 of those 303 overall sellouts have been at over capacity, where fans have purchased Standing Room Only tickets in the Upper 400 Level, including 63 times over the last three seasons.