Soccer

46,000 (pricey) tickets already sold for El Clasico Miami

Miami Dolphins owner Stephen Ross announces that FC Barcelona and Real Madrid soccer teams will meet on July 29, 2017, at Hard Rock Stadium as part of the 2017 International Champions Cup.
Miami Dolphins owner Stephen Ross announces that FC Barcelona and Real Madrid soccer teams will meet on July 29, 2017, at Hard Rock Stadium as part of the 2017 International Champions Cup. ctrainor@miamiherald.com

If you had planned to go watch Barcelona vs. Real Madrid in El Clasico Miami this summer, and haven’t bought tickets yet, be ready to pay more than $500 per seat for upper deck.

More than 46,000 tickets have already been sold for the match at Hard Rock Stadium, according to event organizers, and the cheapest seats — $200 for member presale — are long gone. Lower-bowl seats are going for $1,000 and up.

Many South Florida soccer fans have been shocked — and disappointed — by ticket prices for the July 29 exhibition match between the Spanish powerhouses. The rivals have met only once outside Spanish soil — in 1982 in Venezuela — making it a special event.

“I was really excited to go with my wife and our friends, to see Messi, Ronaldo, Neymar, Luis Suarez, but it’s just an exhibition match, and I don’t understand how they can charge those prices,” said David Pickering of Fort Lauderdale, who has attended soccer exhibitions at the stadium in the past. “I thought this was about bringing big-time soccer to the people of our community, but they are shutting us out. The little guys are getting priced out.

“I feel like the top 1 percent are having a party, and 99 percent of us can’t get in and are peeking over the fence.”

English fan Mark Dowling wrote the Herald: “I'm from the UK and will be in Miami when Real Madrid v Barcelona play in July. Went on Ticketmaster to buy a ticket $180 on presale with a code, when I clicked to buy the price shot up to $603... It would cost me one week’s pay to get a ticket. Last night I was at a Manchester United game and my ticket about $50.”

I feel like the top 1 percent are having a party, and 99 percent of us can’t get in and are peeking over the fence.

David Pickering of Fort Lauderdale

Event organizers explained that the high cost of bringing the two glamour clubs to Miami, plus the cost of all the surrounding events — concerts, VIP parties, Legends Game, fan experiences, and a second-game between Paris Saint-Germain and Juventus on July 26 required that the tickets be much higher than a typical exhibition match.

They said there will be several events accessible at a much lower cost, including Friday training sessions with Real Madrid and Barcelona (unavailable at the real El Clasicos in Spain) and the PSG-Juventus match, with group tickets starting at $35.

“This is a global entertainment event that is expensive and complicated to put on as reflected by the prices. However, we proactively created events that strike the right balance of making this celebration of soccer accessible to a lot of people and will be announcing these experiences in the coming weeks,” said Charlie Stillitano, Co-Founder and Chairman of Relevent Sports, the soccer arm of Dolphin owner Stephen Ross’ company.

El Clasico Miami had more presale ticket registrations than any outside event in stadium history, and six times the number of any previous match in the International Champions Cup — which has included popular European clubs such as Chelsea, Manchester United, Juventus and A.C. Milan.

This is a global entertainment event that is expensive and complicated to put on as reflected by the prices. However, we proactively created events that strike the right balance of making this celebration of soccer accessible to a lot of people and will be announcing these experiences in the coming weeks.

Charlie Stillitano, Co-Founder and Chairman of Relevent Sports, the soccer arm of Dolphin owner Stephen Ross’ company

Seventy-five percent of the ticket requests have come from outside the state of Florida, and outside the United States.

The match will be televised on ESPN and ESPN Deportes at 7:30 p.m.

VIP travel and ticket packages are available now via the Fontainebleau Hotel at www.fontainebleau.com/elclasico. Game tickets can be ordered at http://www.internationalchampionscup.com/

Miami Dolphins owner Stephen Ross announces that FC Barcelona and Real Madrid will meet on July 29, 2017, at Hard Rock Stadium as part of the 2017 International Champions Cup. Ross announced the event at the Fontainebleau Hotel on Miami Beach, Mar

Related stories from Miami Herald

  Comments