{"id":4252,"date":"2025-01-16T16:00:00","date_gmt":"2025-01-16T21:00:00","guid":{"rendered":"https:\/\/www.miamiherald.com\/shopping\/?p=4252"},"modified":"2025-01-16T13:59:44","modified_gmt":"2025-01-16T18:59:44","slug":"elf-hydrating-face-primer","status":"publish","type":"post","link":"https:\/\/www.miamiherald.com\/shopping\/elf-hydrating-face-primer\/","title":{"rendered":"I\u2019m obsessed with e.l.f.\u2019s $10 face primer, and with more than 40,000 reviews, I&#8217;m not the only one \u2014 Here&#8217;s what makes it so great"},"content":{"rendered":" <p class=\"wp-block-paragraph\">Living in a humid climate makes finding a reliable primer an uphill battle. So, when I saw the <a href=\"https:\/\/www.amazon.com\/l-f-Hydrating-Vitamin-Infused-Formula\/dp\/B079RYB74X?th=1&amp;linkCode=ll1&amp;tag=mmc-elf-hydrating-face-primer-jan-2025-20&amp;linkId=cd0ec881256a02537da747ff877d0090&amp;language=en_US&amp;ref_=as_li_ss_tl\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">e.l.f. Hydrating Face Primer<\/a> with nearly 40,000 glowing reviews on Amazon, I figured it was worth a try. Spoiler: This one actually delivers.<\/p> <h2 class=\"wp-block-heading\" id=\"h-e-l-f-hydrating-face-primer-10\"><a href=\"https:\/\/www.amazon.com\/l-f-Hydrating-Vitamin-Infused-Formula\/dp\/B079RYB74X?th=1&amp;linkCode=ll1&amp;tag=mmc-elf-hydrating-face-primer-jan-2025-20&amp;linkId=cd0ec881256a02537da747ff877d0090&amp;language=en_US&amp;ref_=as_li_ss_tl\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">e.l.f. Hydrating Face Primer,<\/a> $10<\/h2> <figure class=\"wp-block-image aligncenter size-large is-resized\"><a href=\"https:\/\/www.amazon.com\/l-f-Hydrating-Vitamin-Infused-Formula\/dp\/B079RYB74X?th=1&amp;linkCode=ll1&amp;tag=mmc-elf-hydrating-face-primer-jan-2025-20&amp;linkId=cd0ec881256a02537da747ff877d0090&amp;language=en_US&amp;ref_=as_li_ss_tl\" target=\"_blank\" rel=\" noreferrer noopener nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.miamiherald.com\/shopping\/wp-content\/uploads\/sites\/4\/2025\/01\/primer-1024x1024.jpg\" alt=\"\" class=\"wp-image-4253\" style=\"width:329px;height:auto\" srcset=\"https:\/\/www.miamiherald.com\/shopping\/wp-content\/uploads\/sites\/4\/2025\/01\/primer-1024x1024.jpg 1024w, https:\/\/www.miamiherald.com\/shopping\/wp-content\/uploads\/sites\/4\/2025\/01\/primer-300x300.jpg 300w, https:\/\/www.miamiherald.com\/shopping\/wp-content\/uploads\/sites\/4\/2025\/01\/primer-150x150.jpg 150w, https:\/\/www.miamiherald.com\/shopping\/wp-content\/uploads\/sites\/4\/2025\/01\/primer-768x768.jpg 768w, https:\/\/www.miamiherald.com\/shopping\/wp-content\/uploads\/sites\/4\/2025\/01\/primer.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Amazon<\/figcaption><\/figure> <div class=\"wp-block-mcc-buy-button-buy-button\"><a href=\"https:\/\/www.amazon.com\/l-f-Hydrating-Vitamin-Infused-Formula\/dp\/B079RYB74X?th=1&amp;linkCode=ll1&amp;tag=mmc-elf-hydrating-face-primer-jan-2025-20&amp;linkId=cd0ec881256a02537da747ff877d0090&amp;language=en_US&amp;ref_=as_li_ss_tl\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"mcclatchy-buy-button\">Buy Now on Amazon<\/a><\/div> <p class=\"wp-block-paragraph\">First, let\u2019s talk about the formula. This primer is packed with skin-loving ingredients include grape and vitamins A, C and E. Not only does it hydrate your skin, but it also smooths out imperfections, making it the perfect base for long-lasting makeup. It\u2019s lightweight and non-greasy, so it won\u2019t clog your pores \u2014 something crucial if you\u2019ve got acne-prone or combination skin like me. Whether you\u2019re layering it under a full-coverage foundation or just using a bit of concealer, it creates a flawless, silky finish every time.<\/p> <p class=\"wp-block-paragraph\">One of my favorite things about this primer is how effortlessly it applies. <a href=\"https:\/\/www.amazon.com\/gp\/customer-reviews\/R2QHSN8CZVTW88?&amp;linkCode=ll2&amp;tag=mmc-elf-hydrating-face-primer-jan-2025-20&amp;linkId=953b8da75fd95ea880b6c210fbe58927&amp;language=en_US&amp;ref_=as_li_ss_tl\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">As one reviewer says<\/a>, \u201cThis goes on very smoothly and provides an excellent result. My foundation has never looked better.\u201d They\u2019re absolutely right \u2014 it glides on like a dream and fills in pores and fine lines without feeling heavy.<\/p> <p class=\"wp-block-paragraph\">And if you\u2019ve never used a primer before? This one is a great entry point. Another <a href=\"https:\/\/www.amazon.com\/gp\/customer-reviews\/R1LWZC06YDTVA7?&amp;linkCode=ll2&amp;tag=mmc-elf-hydrating-face-primer-jan-2025-20&amp;linkId=e2ae08e759182dfda2df0b2d76c07cc1&amp;language=en_US&amp;ref_=as_li_ss_tl\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Another user summed it up perfectly<\/a>, \u201cThis is the first primer I have ever used; I wasn&#8217;t expecting much. I am amazed at how easily my foundation goes on.\u201d That was my experience, too. It completely changes how your makeup applies, making everything look smoother and more natural.<\/p> <p class=\"wp-block-paragraph\">Bonus: It\u2019s vegan, cruelty-free and super affordable, proving you don\u2019t need to spend a fortune to get quality results. Pair it with <a href=\"https:\/\/www.amazon.com\/l-f-Cosmetics-flawless-foundation-lightweight\/dp\/B07MWT5JV7?&amp;linkCode=ll1&amp;tag=mmc-elf-hydrating-face-primer-jan-2025-20&amp;linkId=f3c6e5b6e7923b0ce7e12f4c0488fd87&amp;language=en_US&amp;ref_=as_li_ss_tl\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">e.l.f.\u2019s Flawless Finish Foundation<\/a> or<a href=\"https:\/\/www.amazon.com\/l-f-Cosmetics-Hydrating-Concealer-Full-coverage\/dp\/B07ZR1DXGX?&amp;linkCode=ll1&amp;tag=mmc-elf-hydrating-face-primer-jan-2025-20&amp;linkId=1a33b0a3da8eb1d038de7c20a5a2d970&amp;language=en_US&amp;ref_=as_li_ss_tl\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> Camo Concealer<\/a>, and you\u2019ve got a budget-friendly routine that holds up all day, even in the stickiest weather.<\/p> <p class=\"wp-block-paragraph\">If you\u2019re tired of primers that overpromise and underdeliver, the e.l.f. Hydrating Face Primer is a no-brainer. It\u2019s simple, effective and just works \u2014 exactly what you want in a makeup essential.<\/p> <div class=\"wp-block-mcc-buy-button-buy-button\"><a href=\"https:\/\/www.amazon.com\/l-f-Hydrating-Vitamin-Infused-Formula\/dp\/B079RYB74X?th=1&amp;linkCode=ll1&amp;tag=mmc-elf-hydrating-face-primer-jan-2025-20&amp;linkId=cd0ec881256a02537da747ff877d0090&amp;language=en_US&amp;ref_=as_li_ss_tl\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"mcclatchy-buy-button\">Buy Now on Amazon<\/a><\/div> ","protected":false},"excerpt":{"rendered":"<p>Not only does it hydrate your skin, but it will also smooth it out, making it even easier to apply your makeup.<\/p> ","protected":false},"author":26,"featured_media":4254,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-4252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shopping"],"acf":{"not_show_feature_image":true,"external_author":[3522],"external_editor":3515},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>e.l.f. 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