A university is much more than a business enterprise. Its purpose is not simply to churn out students with degrees. It has an obligation to its stakeholders to set an example and provide not just academics, but instill moral values in future leaders. Unfortunately, as Florida International University attempts to open Northeast 135th Street to its Biscayne Bay Campus, its president demonstrates that any means justifies an end. A university president has an obligation to lead by example. President Rosenberg does not consider the environment, the safety of residents, or the impact on a community in achieving his objective. He proves that one can use any tactic available to get to “yes,” and that compromise is not in the negotiation tool box.