Americas

Trump border wall: Bad for Mexico, huge for Mexican ad-makers

AP

President Donald Trump’s plan to build a 2,000-mile wall along the Mexican border is pounding that nation’s economy even before the first brick — or reinforced concrete barrier — has been laid.

But there’s one industry that seems to be thriving on the idea of the border wall: Mexican ad-makers. In recent months, such high-profile companies as Corona, AeroMéxico and Tecate have rolled out Trump-inspired ads.

Grupo Modelo, the maker and distributor of Corona beer in Mexico, and the unofficial sponsor of many a Spring Break hangover, is known for its sun-drenched, beach-themed ads.

But the company’s latest Mexican spot runs with the message that America doesn’t need to be great again, because “América” is already great — that’s North and South America. And there’s not a single beer bottle in the ad.

(Grupo Modelo is not to be confused with Constellation Brands, which owns the rights to the Corona brand in the United States.)

Mexico’s flagship airline, AeroMéxico, recently produced this spot about borders being divisive on land but invisible from the air.

And beer-maker Tecate is taking a lighter approach, inviting people to come together around a “Tecate beer wall.”

Of course, Mexican companies aren’t the only ones getting in on the act. Pennsylvania-based camera-maker 360Fly has racked up more than 1.2 million views with this wall-themed ad that parodies Trump and shows Mexicans digging a tunnel under the wall even as the new president unveils it to a red-white-and-blue military plane flyover.

Correction: A previous version of this article omitted the fact that Constellation Brands owns the rights to the Corona brand in the United States.

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