The Florida Keys are trolling Canada --beginning Nov. 24, a branded Florida Keys Key lime pie food truck is set to roll in Toronto and Hamilton with Keys representatives giving away free slices of the Florida Keys' signature dessert. The truck is to visit different high-traffic locations through Nov. 28.
The public-relations effort is being funded by the Monroe County Tourist Development Council and coordinated by the TDC's agencies, NewmanPR and Canadian subcontractor LMA Communications.
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