Idel and Miriam Hernandez were in search of a healthy weekday dinner after work. Luckily, they didn’t have to travel far, thanks to the fresh-pizza smell coming from Pieology.
“It’s nutritional and it’s clean,” she said.
The couple are among many who are packing Florida’s first Pieology Pizzeria, which opened in February in Sweetwater. The pizzeria allows patrons to customize their pizza, choosing from over 40 toppings, including healthy options. Dine in and pick up is available. It’s like a Subway sandwich shop for pizza.
The Hernandezes’ pizza included pepperoni, cucumber, chicken, sausage and mozzarella.
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Carl Chang founded Pieology five years ago in California. Chang, who has also been involved in the real estate industry, has a sweet spot for food.
“The study of custom pizza is the catch phrase of Pieology,” he said.
His goal is to unite the community through pizza, he said.
“I love food. Having grown up in the east side where I was enjoying great food and pizza,” he said by phone. “Pizza is a great way to build a community and create new friendships.”
Chang was motivated to start the business thanks to his mother’s familiarity with Asian baking. Patrons have the freedom of creating the most delicious to bizarre looking — and tasting — pies.
“It was about creating an environment. People nowadays have a great passion thanks to the Food Network,” he said. “We wanted to create a dining experience where someone can come in and create your own pizza and have no limitations on how they want to design it. They experience it for one price all under five minutes.”
Each pizza is about 11½ inches and costs about $8.
There are no limits to creating a pizza with several toppings, including favorites such as pepperoni, pesto and sausage.
Chang says toppings vary depending on the demographics of each location.
“We hope to honor a Miami version pizza of a Cuban-flavored pizza,” he said. “It’ll be unique for Florida’s Pieology.”
The eatery also serves desserts and salads.
The restaurant is already in 15 states and hopes to expand to about 20. Pieology will soon open more locations in South and North Florida.
Lissette McColpin picked up a pie right after work.
“I ate it over the weekend and brought it home,” she said. “Now, my family wants more.”
If you go
Where: 10141 W. Flagler St., Fountain Square Plaza, Sweetwater.
Hours: 11 a.m. to 10 p.m. seven days a week.