The Rolling Loud hip-hop concert had barely begun Friday at Miami’s Bayfront Park when organizers of the Frost Science Museum began advising its members to rethink their plans to attend Sunday’s preview party.
“We highly suggest you consider rescheduling your visit to Frost Science on a more optimal day,” said an email to people invited to a Sunday members-only preview opening. Later, it added: “As a reminder, your membership allows you complimentary admission all year long.”
The email reached supporters of the new Philip and Patricia Frost Museum of Science at 1101 Biscayne Blvd., after hundreds of hip-hop lovers had already reached the park several blocks away, due south of the AmericanAirlines Arena, also on Biscayne Boulevard.
“A gentle reminder that there will be very limited parking in Downtown Miami this weekend. Officials have recently alerted us that there will be heavier than anticipated traffic due to various road closures in the area, the sold out Rolling Loud Music Festival a few blocks away with over 40,000 people in attendance and additional events occurring simultaneously in the area.”
Museum public relations manager Paola Villanueva Ortega said Friday afternoon that, if the message was interpreted that people should stay away from the opening day, that “certainly is not what we want. We just want to make sure that people are aware of what’s happening in downtown. Not all of our members are actually in the know. We just want to give people the option.”
Museum members number “about 3,000 households,” said Villaneuva Ortega, but “we don’t anticipate that all of them will come on Sunday, especially with that notice.”
The museum preview party, for members only, runs from 3 p.m. to 10 p.m. Sunday while the hours of the final day of the Rolling Loud festival are noon to 11 p.m. Sunday.
“We just want to make sure that everybody who comes to our doors has a good experience from the time they leave their home to the time they return home,” said Villaneuva Ortega.
She added that plans were still underway for Saturday’s sold-out fundraiser “A Celebration of Science” starting at 7 p.m. About 600 people were expected at the event, where seats were sold online for $1,500 or more . The Frost Science Museum grand opening, for the public, is 11 a.m. Monday. By then the hip-hop crowds should have cleared out of downtown Miami.
Here is the full text of the email that the Frost sent members on Friday afternoon:
“Please note that the Frost Science Members Preview this Sunday, May 7 is at capacity. The response has been overwhelming and we want to make sure that you’re aware of several difficulties anticipated in reaching the museum. We highly suggest you consider rescheduling your visit to Frost Science on a more optimal day.
A gentle reminder that there will be very limited parking in Downtown Miami this weekend. Officials have recently alerted us that there will be heavier than anticipated traffic due to various road closures in the area, the sold out Rolling Loud Music Festival a few blocks away with over 40,000 people in attendance and additional events occurring simultaneously in the area.
Due to the number of registrations, we also expect Frost Planetarium shows to book up quickly on Sunday. As this is our first day in operation, please keep in mind that lines will be long and we can only allow a certain number of members in at one time.
But beating the crowds is easy when you’re a member of Frost Science! As a reminder, your membership allows you complimentary admission all year long. We also have special member hours scheduled later this month that have been reserved just for you. On Saturday, May 20, we’ll be hosting our first Member Morning, where you’ll get to experience all of our dazzling exhibitions along with the ultra-immersive Frost Planetarium from 8 a.m. to 9 a.m.—a full hour before it opens to the public. Later that day, we’ll be open from 5 p.m. to 10 p.m. for the inaugural Member Night.
And the good news is, you can start registering for your first Member Morning or Member Night right now!
We look forward to seeing you at Frost Science soon. Be sure to share your favorite photos and moments with us at @frostscience using our hashtags #ItsScienceMiami and #FrostScience.”