Palette Magazine

Spotlight: Bertha Crucet


Let us know a little bit about you!

I am a born and raised Hialeah girl, daughter of Cuban immigrant parents. I attended Monsignor Edward Pace High School and Miami-Dade College. I am a wife and a mother to identical twin boys. I am a huge sports fan and support all our home teams — Marlins, Heat, Dolphins and Hurricanes. I am entering my 19th year working for Marriott. I love my job! I am a foodie — Champagne goes with everything. We enjoy the beach and travel.

Share a few of your success stories as a Marriott destination sales executive.

This role as Destination Sales Executive (DSE) is a bit new for me. I was promoted last April. DSE is a Marriott title, in this role I am the director of sales of the hotel responsible for partnering with our Florida sales team to close business for the hotel. I partner with the revenue management and marketing teams to create and execute our strategies.

Most people don’t know I started my career as an accounting clerk at the Miami Airport Marriott in January 1998. The majority of my career has been in catering sales, where I have been fortunate to plan happy occasions for hundreds if not thousands of families in South Florida. I’ve had the opportunity to experience different brands and was part of the opening team of the Ritz-Carlton, Coconut Grove, which earned the five-diamond rating within nine months of opening.

My true passion however is my role in the Marriott South Florida Business, where I serve as co-chair of the Spirit to Serve (S2S) Committee. S2S is how we serve our community. At Marriott, we pledge that every community will be a better place to live and work because we are there. Being able to give back is the most rewarding part of my job, and I am truly grateful to work for a company that allows me the platform to do so.

Marriott has a history of LGBTQ support, and under your leadership it established its first Employee Resource Group in Miami — ONE. As an ally, tell us why this is important?

Marriott does have a long history of putting people first! Most people aren’t aware that Marriott was one of the first companies to provide insurance benefits to same-sex couples. For the third year in a row, Marriott received a 100 percent rating with the Human Rights Campaign Corporate Index Best Places to Work. ONE is part of the reason [for that] score.

Mr. Marriott says that if you take good care of your people, they will take good care of our guests, and the guests will return. We believe the company’s culture sets us apart from other hotel companies.

ONE Marriott is the official associate network group for lesbian, gay, bisexual, transgender and straight-ally associates. I have had the pleasure to work with my colleagues to establish a Miami chapter and recently a Fort Lauderdale chapter.

It is very important for me to provide a safe environment where everyone can be their true authentic self. I am fortunate to have found a company that is aligned with my values and beliefs.

Marriott just acquired Starwood Hotels, making it the largest chain in the world. How has this merger affected you and the Miami market?

Marriott acquired Starwood [in] September of 2016. As you can imagine, merging two huge publicly traded companies is not an easy task and [the]transition will continue for the next few years. We are delighted to welcome our new brothers and sisters and look forward to new career opportunities within the now 30 brands and close to 6,000 hotels. Locally, through the South Florida Business Council, we have already started collaborating with our new Starwood family members by partnering on Spirit to Serve events.

As a Corporate Partner Member what do you feel makes the Chamber worthy of your support?

Being a member of the Chamber is like any relationship: You get what you put into it. I really enjoy the MDGLCC because of the people I have met and the relationships I’ve been able to establish. The events are fun. People are genuinely interested in networking and meeting new people. I love the ambassador program; I especially like that at every event there are members assigned to introduce and connect people. I think there is still a lot of untapped potential in the ways we can partner to grow business and serve the community

Bertha Crucet

Destination Sales Executive

Miami Marriott Biscayne Bay at Marriott International

Corporate Partner Member of the Miami-Dade Gay & Lesbian Chamber of Commerce