LGBTQ South Florida

Equality Florida launches statewide video showing ‘broad support’ for same-sex marriage

A frame grab from Equality Florida’s new ‘#LoveMustWin Once And For All’ video.
A frame grab from Equality Florida’s new ‘#LoveMustWin Once And For All’ video. Via YouTube

Equality Florida has launched a new video campaign supporting marriage equality for same-sex couples.

The video features photos by Silvia Ros and is paid for by Freedom to Marry and Equality Florida.

From Equality Florida:

Following oral arguments heard by the U.S. Supreme Court that could lead to nationwide marriage, Equality Florida and Freedom to Marry today released a statewide TV ad showing broad support for marriage equality throughout the state of Florida. The spot which will air beginning this week on cable is available online at

“Florida has embraced the freedom to marry. The hollow rhetoric of prejudice continues to fall away as people across the state celebrate the weddings of their friends and family,” saidNadine Smith, CEO of Equality Florida, one of several groups that helped overturn Florida’s ban. “Thousands of couples have already taken advantage of this new freedom in Florida, and our communities are better and stronger because of it.”

Since January when gay couples began legally marrying in Florida, thousands of weddings have inspired friends, co-workers and neighbors to stand up for equality, said Nadine Smith, chief executive of Equality Florida. Polling bears that out. Nearly 60% of Floridians say equal access to marriage should be the law and a recent poll showed 81% of Floridians say that gay people marrying has had no effect or been an improvement in the state.

“Our ad keeps the spotlight on what’s at the heart of the cases now before the U.S. Supreme Court: love, commitment, family, and equality under the law,” said Evan Wolfson, president of Freedom to Marry. “Every day marriage is denied is a day of real and needless injury, indignity, and injustice for too many families across the country -- and time matters. Florida, like all of America, is ready for the Supreme Court to bring an end to marriage discrimination once and for all.”

The ad features the diverse and bipartisan support for marriage throughout Florida and features images of Republican US Representatives Ileana Ros-Lehtinen and Carlos Curbelo, as well as Democratic US Senator Bill Nelson and the Episcopal Bishop of Southeast Florida, the Right Reverend Leopold Frade.

In January, the freedom to marry took effect statewide in Florida even as an appeal in a federal marriage ruling proceeds to the 11th Circuit Court of Appeals. The U.S. Supreme Court has agreed to hear six consolidated marriage cases out of Ohio, Michigan, Tennessee, and Kentucky, with a nationwide ruling potentially by June.