LiveNinja, a Miami-based technology startup that provides communications tools for businesses, announced Wednesday that it has closed a $2 million round of financing, bringing its total funding to $3.5 million.
The funding is from Scout Ventures, Anzu Partners, Comcast Ventures Catalyst Fund, Citi Ventures, Accelerated Growth Partners and SeedInvest. LiveNinja will use the funding to build out its product line and expand its sales and marketing team. LiveNinja, founded in 2012, is a team of 19 people.
Along with the funding, LiveNinja announced a new product, LiveNinja Messenger, aimed at making it easier for businesses to manage conversations, no matter where or how the customer chooses to engage. This differentiates it from the pack of applications out there, including Facebook Messenger, Twitter, Skype and others, which can’t be embedded on a company website, CEO Will Weinraub said.
“Most messaging apps are walled-gardens that operate in a separate environment,” he said. “We built LiveNinja to be more flexible. You can use it as a standalone messaging application, but you could also embed it within your existing website and share it on other channels as well.”
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Using LiveNinja, brands can not only start conversations on their website, but also on social media and other apps with an easy to share link. Instead of one-off conversations that frustrate customers, each of these conversations is managed in one seamless thread, so the customer and the brand van scroll up to view what they spoke about last, he said. Anyone can sign up at www.liveninja.com to try LiveNinja Messenger for free for a limited time.