Business Plan Challenge

Emergency response app idea has real-time potential to save lives

Dr. Michael M. Krop Senior High students, bottom row: Monica Wang, Eliza Morton, Stephanie Morton, Marissa Manley. Top row, Clinton Jules, Chase Feldman, Ben Manley. They received an honorable mention in the 2017 Miami Herald Business Plan Challenge High School Track.
Dr. Michael M. Krop Senior High students, bottom row: Monica Wang, Eliza Morton, Stephanie Morton, Marissa Manley. Top row, Clinton Jules, Chase Feldman, Ben Manley. They received an honorable mention in the 2017 Miami Herald Business Plan Challenge High School Track.

This team from Dr. Michael M. Krop Senior High is a factory of good ideas.

The high school students — Chase Feldman, Clinton Jules, Ben Manley, his sister, Marissa Manley, twins Eliza and Stephanie Morton and Monica Wang — enjoy coming up with business ideas and competing; they’ve already bagged a couple of Verizon Innovative App Challenge awards. In the past, plans they’ve come up with included RubbleRouser, a natural disaster relief app, and Languasign, a sign language translator. For this year’s Miami Herald Business Plan Challenge, they submitted LocatED, which stands for Locate Emergency Device.

Simply put, LocatED is a community emergency response app that empowers the sharing economy to save lives. Potential users would register with LocatED when they receive a medical device (inhaler, EpiPen, etc.) and submit their name, picture and medical information. If, later on, they have a medical emergency but do not have their device with them, they could activate the app’s emergency function.

All nearby app users registered with that medical device would receive a notification with the user’s GPS location, picture and information. The user-in-distress could also alert 911 at the same time. A map would direct nearby users to the user-in-distress, and a chat function would help them find each other instantly, said team member Ben Manley. This brings new meaning to “Is there a doctor in the house?”

The app could also alert users to locations of defibrillators and be expanded to other types of emergencies.

“This app is unique in its creation of a connected community of medical device users and its integration of non-professionals into an emergency situation. Another unique aspect is the fact that LocatED will display important medical information to any registered users or first responders who arrive to help,” the team wrote.

LocatED received an honorable mention in the Business Plan Challenge High School Track. Because the plan didn’t address some key issues — for instance, prescription devices such as EpiPens can’t be transferred to another person — it didn’t make it into the winners’ circle. But the judges encouraged this team to further explore technological ways to connect those in need. Also commendable was the entrepreneurial thinking and the team approach to ideation.

What will this team think of next?

  Comments