Business Plan Challenge

2017 Business Plan Challenge rules and guidelines

Do you have a winning startup business? If your business is less than 2 years old or in the planning stages, enter our 19th annual Miami Herald Business Plan Challenge, co-sponsored by Florida International University’s Eugenio Pino & Family Global Entrepreneurship Center.

This year, we offer three tracks: a Community Track open to anyone in South Florida; an FIU Track open to students and alumni of the university; and a High School Track for grades 8-12.

Panels of expert judges will select the three best business plans in each track based on the quality of the idea and the submitted plan. The online community will select a “People’s Pick” winner in the Community and FIU tracks. (Details on online balloting will come in April.)

We will also name an overall 2017 Challenge Champion, which can come from any of the three tracks.


You must live in South Florida (Miami-Dade, Broward, Monroe and Palm Beach counties). If you are entering an existing business, it must be based in South Florida. See additional rules for FIU and student tracks under Specific Rules section.

The entry must be no more than three pages; shorter plans are fine, too. You may include one additional page of supporting material — such as a product picture or diagram, a graphic or a financial spreadsheet. Think of your plan as a meaty executive summary, offering just the highlights of your business plan. See tips for preparing your entry below.

Entries must be for proposed for-profit businesses or firms in the startup phase. If you launched your company before Jan. 1, 2015, you are not eligible. Sorry, no nonprofits. If you entered the Challenge before and were not one of the top three winners in the track, you may enter your plan again as long as you meet the other criteria. Multiple entries from one person are allowed if they are different business ideas.

Entry deadline for Community, FIU and High School Tracks: Emailed by 11:59 p.m. March 20.

Email your entry to: — for Community Track — for FIU Track — for High School Track

Please put the name of your venture or your name in the subject line of the email. Include contact information — phone number and email.

You should receive an automated response after sending. For questions, problems or further confirmation: email

Awards: The Challenge Champion, the top three competitors in the community, FIU and student tracks as well as the People’s Pick winners will be profiled in a Business Monday cover story and special section May 8. Winners will be invited to a luncheon in their honor, where they will meet with the Miami Herald’s business staff and judges. Winners will also receive other in-kind prizes. Finalists will receive a free pass to the eMerge Americas conference in June and coaching from the Small Business Development Center at FIU. The top winner based in Miami-Dade will be fast-tracked into the finals of the American Entrepreneurship Award, competing for a share of $125,000 in prizes. Other educational, mentorship and networking opportunities will be rolled out during the entry period.

Additional rules for FIU Track: You must be a student or alumnus of FIU to enter. If a team is entering, at least one member of the team must be an FIU student or alumnus. Please write “FIU Entry” at the top of your submission. You cannot enter both the Community Track and the FIU Track with the same idea. The top six finalists will be required to present their pitch with a powerpoint presentation to the judges, and judges will consider the pitch in their final ranking of the top six. The FIU judges recommend including financials, a competitive risk evaluation and an exit strategy in your plan and presentation.

Additional rules for High School Track: The contest is open to students in grades 8-12 in Miami-Dade, Broward, Palm Beach and Monroe counties (we encourage eighth-graders to join the contest also). Please put “High School Entry” at the top.


Give specifics: Clearly define what your product or service is. What is its value to the customer? What problem is it solving in the market? Explain what sets apart your product or service from the competition. What is its market opportunity for growth — is the business scalable? If you already have a prototype, have done beta testing and/or have hit any other milestones, make that clear in the plan, too. It is OK if you are just in the ideation stage.

Get personal: Tell us a little about yourself and your management or proposed management team. What relevant expertise does your team bring?

Include financials: How much startup capital will you need? What are potential sources of funding? Include revenue and expense projections for at least three years. Many entries in years past would have been in the winner’s circle if they had included well-thought-out financials. You can use your supplemental page for your financial section.

Don’t forget marketing: Who is your target market and how will you market your product or service? Tell us about your market research and marketing strategy.

Include contact information: A phone number and email address, please.

Questions? Email; Twitter @ndahlberg

Get help: We will hold a Business Plan Bootcamp at Miami Dade College on Feb. 28. Register here:

Lights, camera, action! Be prepared to do a 90-second video presentation if you are one of our top six finalists in the Community or FIU Tracks. We’ll take care of the filming. The videos will be posted on, and readers will vote on their favorites. View last year’s finalist videos here.