Senior-level hires and promotions for the week of Nov. 16, 2015



Ron Coombs has been named senior vice president and chief financial officer at JM Family Enterprises, overseeing the Deerfield Beach-based company’s financial operations. He was the company’s chief operating officer for the past seven years. Coombs has a bachelor’s in economics from Albion College in Michigan and an MBA from Case Western Reserve University.


Santiago Bravo has been named executive vice president and chief financial officer for U.S. Century Bank. He most recently was senior vice president and operating chief financial officer at Ocean Bank. Bravo, a CPA, has a bachelor’s in accounting.

Roberto Gatica has joined International Finance Bank as vice president and the lead executive in the bank’s Preferred Banking department. He was most recently with Banco Sabadell, where he was vice president and head of the Latin America desk. Gatica, who has multiple diplomas from institutions of higher education in Mexico, is also a graduate of the advanced executive program at Northwestern University’s Kellogg School.


Carlos Carreño has been named managing director of the Florida East Region at GenSpring Family Offices, a wealth management firm for ultra-high, net-worth families. He will be based in Miami. Carreño previously led International Wealth Management for SunTrust Private Wealth Management. He is a graduate of the University of Central Florida.

Cherry Laufenberg has been promoted to associate director in the tax services practice at Berkowitz Pollack Brant Advisors and Accountants. Laufenberg, a CPA, has a bachelor’s in accounting from the University of St. La Salle, Philippines.


Tracy Bradford has been promoted to senior vice president of purchasing at Seminole Gaming, operator of the Seminole Tribe of Florida’s seven casinos, including the Seminole Hard Rock Casinos in Tampa and Hollywood. She was previously vice president of purchasing.


Victor Hotels in Miami Beach has made two recent moves: Cheryl Lowe has been named group sales manager, Victor Hotels. Previously, she was with Hampton Inn Fort Lauderdale Downtown/Las Olas. Lowe has a bachelor’s in interdisciplinary studies from Wayne State University in Michigan. Elida Arias is director of catering and events, The Villa, Casa Casuarina. She was previously at the Eden Roc Resort Miami Beach. Arias has an associate’s degree in hospitality management from Miami Dade College and a bachelor’s in business management from Nova Southeastern.


Jerry Shapiro has been named director of manufacturing at World Patent Marketing. Previously, he was patent project manager at World Patent Marketing. Shapiro has a bachelor’s in business management and international business from Wilmington University.


Camille Olivere has been named senior vice president of Partner Brands at World Travel Holdings, overseeing cruise programs for airline, hotel, retail and online travel agency brands. She will be based in Fort Lauderdale. Previously, she was senior vice president of U.S. sales for ClubMed, and before that, she was senior vice president, sales for Norwegian Cruise Line.

This column lists high-level promotions of director and above. Send items to

Mover’s spotlight

Name: Christine V. Sapan

New position: President of Asana Medical Inc.

Promoted from: Executive vice president, research and development.

About the company: Asana is a Miami Lakes-based company focused on treating IBD, a disease that includes Crohn’s and ulcerative colitis and affects about 1.5 million Americans.

Experience: Sapan has worked at Neurologix, NABI Biopharmaceuticals and Beckman-Coulter.

Education: Bachelor’s in biology from Arcadia University in Pennsylvania; master’s in human physiology and a Ph.D. in experimental pathology, both from the University of North Carolina at Chapel Hill.

Best advice she ever received: Two key academic mentors gave me the most life-fulfilling professional advice; the first said go to graduate school. The second mentor told me to reach for great heights because, as he said, “I could do it.”