For the first time in history, Telemundo has beaten rival Univision in prime-time ratings Monday-Friday for six consecutive weeks.
According to Nielsen, in August, Telemundo averaged 809,000 adults 18-49 and 382,000 adults 18-34 during Monday-Friday prime time (8-11 p.m.) in the month of August. Univision drew 760,000 and 359,000 adults in those demographics.
Telemundo also ranked No. 3 among adults 18-34 in August regardless of language, beating CBS and FOX.
The winning streak began with the week of July 18-24, when Telemundo drew 879,000 adults 18-49 and 413,000 adults 18-34 during Monday-Friday prime time.
Cesar Conde, chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, credits the network’s success to innovative programming that departs from traditional Spanish-language TV formulas, such as the “super series” (long-form narratives with higher production values and new seasons each year) and telenovelas that focus on drug trade, immigration, humor and other themes beyond the traditional romantic soap opera.
“We are extraordinarily happy to see our efforts and investments start to bear fruit,” Conde said. “The results we’ve seen over the last six weeks speak to the work our team has done to reach this historic milestone. Our strategy is to create content for U.S. Hispanics by U.S. Hispanics here in the United States. The ratings prove our work is resonating with our audience.”
Among the network’s current hits are “Silvana sin lana” (“Silvana Without Cash”), a comedy about class differences starring Maritza Rodriguez and singer Carlos Ponce that is shot in Miami; “Sin senos sí hay paraíso” (“Without Breasts, There Is Paradise”), a drama filmed in Colombia about an estranged couple trying to raise their daughter; and “Señora acero: La coyote” (“Lady Steel: The Coyote”), starring Carolina Miranda as a woman who helps illegal immigrants cross the U.S.-Mexico border.
NBCUniversal Telemundo Enterprises broke ground earlier this year on a new 450,000-square-foot facility in West Dade that will serve as the global headquarters for all of the company’s various TV and online entities. The building is scheduled to be completed in January 2018.